After four years in decline Booker’s acquisition has transformed the fortunes of Budgens.
A new business model (with the old 62-page contract reduced to a four-page ‘agreement’) now allows retailers to source up to 25% of their products elsewhere (versus 5% previously), giving them greater freedom to compete on a local level.
Just as important has been the extra support Booker has offered in the form of better prices, new produce and fresh meat ranges, and a rebate scheme called ‘Spend & Save’ that pays out up to 6% on a four-weekly cycle, as well as access to group rates on utilities and other services, and increased marketing support.
The result has been a 24% swing in year-on-year on year sales, and the addition of 80 new sites to the estate, the largest increase in stores in Budgens history - including a new contract for 30 sites with the Motor Fuel Group.
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