Lidl Knightsbridge English Breakfast Tea

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Lidl’s 50-bag tea looked upmarket, said consumers, and the 99p price boosted appeal. The tea also delivered on taste, with a good strength and refreshing flavour. Experts praised the clean and descriptive packaging and the “good, long taste”.

Silver winner:

Tesco Finest Single Estate Ceylon Lovers Leap Tea Bags

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Tesco Finest triumphs at Own Label Food & Drink Awards