Innocent has big ambitions for the functional fruit & veg drinks it launched in March – setting out a two-year sales target of £30m.
There’s no denying Super Smoothies is a compelling proposition – combining the strength of the Innocent brand with good-looking products featuring fruit, vitamins and ingredients such as flax seeds and wheatgrass. And the range has got off to a super start, with the 360ml bottles introduced at launch joined by 750ml take-home cartons six months later.
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