Laundry products
Vanish has managed to reinvent the usual laundry advertising clichés. Inspired by social media, the ads in this campaign present a problem (for example: “Help! My white socks have gone grey”), and a member of the public then explains how they use Vanish to solve it. It’s not a new concept - and the ‘tip’ usually boils down to “use Vanish” - but the presentation and use of real people makes it feel fresh.
See the full list of The Grocer’s Top Campaigns of 2013.
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