Waitrose Red Pepper & Chorizo Tortilla Slices
Who: Waitrose
What: Red Pepper & Chorizo Tortilla Slices
Where: Savoury quiches
When: Launched May 2015
How much: £3.29/225g
Why: Spain’s football team may have suffered a fall from grace recently, but the nation’s food and drink has never been more popular. UK sales of Spain’s favourite wine, Rioja, rose 10.3% last year to 36.2 million litres, while Marks & Spencer reported a 15% rise in sherry sales, driven by a growth in the popularity of tapas bars. This product brings together two of Spanish cuisine’s crown jewels: chorizo and tortilla.
Consumer verdict: While the recipe intrigued our consumer panellists, the price limited interest levels. After trial, those saying they would definitely buy the product increased, but the total number that said they would definitely or probably buy fell. There was a regional divide, with testers in the North calling it “full of flavour”, while many in the South regarded the texture as soggy and the pepper flavour overpowering. The product divided opinion on most measures, resulting in a score slightly below the category norm.
Pre-trial purchase:47%
Post-trial purchase:36%
Better than what’s out there:45%
New and different:79%
Overall score: 34/50
What is Fast Foodfax?
It is a subscriber service that has been running for more than 30 years, offering consumer assessments of new products and allowing comparisons with more than 17,000 products from our database. It is objective, impartial and totally independent, and each product is assessed using original consumer feedback from respondents across the UK. See here for further information. Fast Foodfax is prepared by Cambridge Market Research, which works closely with The Grocer magazine on a variety of projects including the consumer judging element of the The Grocer’s Own-label Food & Drink Awards and New Product Awards.
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