All Adult soft drinks articles
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News
Prime rival Más+ by Messi sports drink to launch in the UK
The hydration drink will launch exclusively in Spar stores from 10 March
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Category Report
Just what the doctor ordered? Trends in juices & smoothies 2025
As take-home juice volumes slump, makers of shots are touting their health benefits to recoup sales. But do their claims stand up?
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News
Plenish adds category-first fortified oat drink
The NPD is billed as the UK’s only clean-label fortified dairy alternative
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News
Red Bull Summer Edition unveiled as White Peach
White Peach will be available across all channels from 2 March
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News
Mogu Mogu to add sugar-free duo in bid to expand ‘viral appeal’
Mogu Mogu’s drinks contain jelly-like pieces of chewable fermented coconut called nata de coco
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News
Emmi Caffè Latte launches Zero range with no added sugars or sweeteners
Emmi Caffè Latte Zero is made of roasted arabica beans from Guatemala and Honduras, blended with fresh, lactose-free Swiss milk
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News
Mission-led mixer brand Clearer Twist launches in UK-off trade
The mixers are now available via Best Extra Cash & Carry, Brityard, and Henderson Foodservice
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Comment & Opinion
Is Air Up’s ‘scented’ flavoured water bottle genius or gimmick?
Air Up has a steep price point, but promises to revolutionise the way we drink water
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News
PerfectTed to launch flavoured RTD matcha latte duo
The drinks are naturally sweetened with agave and contain no refined sugar or artificial sweeteners
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Analysis & Features
10 new products to see at this year’s UK Food & Drink Shows
Mexican sauces, kimchi shots and Neapolitan truffles are among the hundreds of new products visitors will be able to see at the event in April
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News
Irn-Bru launches on-pack promo as part of £8m brand investment
From 3 March to 29 April, shoppers can win one of four solid 18-carat gold girders worth £10,000
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News
Grind bets on matcha trend with new DTC collection
Matcha tea sales grew 106% last year in Grind’s cafés
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News
Viral ‘scent-based’ refillable water bottle Air Up to make UK supermarket bow
Users inhale scent through specially designed pods as they sip
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News
Fanta adds trio of new zero-sugar flavours
The NPD blitz comes after Fanta sales dipped last year
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News
Gillian Anderson's G Spot hires new exec team for UK retail growth
Functional drinks brand G Spot has appointed a new executive team to spearhead its retail expansion in UK supermarkets and overseas
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Analysis & Features
Why Liquid Death failed to ‘murder the thirst’ of UK shoppers
The canned water brand is the latest example of a US sensation that flopped overseas
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News
Crediton Dairy launches extension to Arctic Coffee range
The range is designed to appeal to a growing number of Gen Z consumers who ‘love confectionery-style coffee shop treats’
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News
Liquid Death to exit UK after sales fail to make a splash
Canned water brand Liquid Death first landed in the UK in 2023 to much fanfare
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News
Soft drinks challenger Punchy extends into hydration sachets
The sachets were designed to ‘rehydrate and replenish’, Punchy said