Yoghurt drinks
You’d think its frankness about being full of bacteria (especially “live bacteria”) would put people off. But Yakult’s campaign to get us to imbibe said microbes continued with confidence this year. This simple but effective red and white-themed ad told us Yakult was a drink we could rely on, no matter what we were up to and no matter what day of the year it was.
See the full list of The Grocer’s Top Campaigns of 2013.
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