Tea
What’s more British than cricket, a brass band, a village green, an ice cream van, an air display team and a nice hot cup of tea? Not content with taking just one of these elements, Yorkshire Tea took this veritable smorgasbord of the very best of Britishness and stewed it in one giant pretend teapot. The outcome: value and volume sales leapt impressively.
See the full list of The Grocer’s Top Campaigns of 2013.
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