Anchor is offering shoppers the chance to win up to 125 prizes every day for 125 days, to celebrate the brand's 125th anniversary.

The on-pack promotion which kicked off on Monday will give shoppers the opportunity to win a selection of prizes such as tea towels, butter dishes and cake stands, as well as a share of £125,000. To win, shoppers must text a unique on-pack code, or enter it into happybirthdayanchor.co.uk.

Packs feature a red ­ribbon tied in a bow and a TV ad will highlight the ­competition to shoppers.

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