All Arla articles – Page 13
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NewsArla pulls first ‘master brand’ from shelves
Arla’s much-heralded ‘master brand’ strategy has been thrown into question after the company pulled its Arla Squeeze yoghurt brand less than a year after launch.
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NewsWiseman to trial A2 milk in British market
Robert Wiseman Dairies is to join Arla in the dairy intolerance market with a new brand targeted at consumers who suffer digestive discomfort from dairy.
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NewsTesco listing for Arla Middle Eastern lines
Arla has stolen a further march on the UK's ethnic market by quietly rolling out more products from its Middle Eastern Puck range. Puck Cream Cheese Spread (240g), Puck Medium Style Cheese (500g) and Puck Vegetable Cream (170g) went into...
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Analysis and FeaturesWill the Aylesbury megadairy be delivered on time by Arla?
After a two-year battle, Arla’s bold plan to build a new state-of-the-art dairy has been given the green light. But at what cost? Richard Ford reports
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NewsArla relaunches House of Castello with new ads
Arla is to roll out a major new ad campaign to support the global relaunch of its House of Castello cheese brand and reposition it as the “New World wine” of the speciality cheese category. In the UK, House of Castello which was…
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Will government call in Arla Aylesbury bid?
Eric Pickles' communities and local government department is considering calling in Arla's application to build a £150m dairy in Aylesbury, taking away the local council's ability to decide the dairy's fate. The revelation came ahead of...
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NewsLurpak foils to ‘honour’ Christmas
Arla is looking to keep Lurpak at the forefront of consumers' minds this Christmas with two seasonally-inspired inner-foil designs. Part of Lurpak's current Good Food Deserves marketing campaign, the designs would encourage shoppers to be...
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NewsArla heralds an Indian summer with Savera
Five months after it first tested the market for a new Indian dairy offering, Arla Foods is launching Savera with a view to creating the UK's number one Indian dairy brand. The five-strong range, which is going into convenience stores in...
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NewsNew Lurpak variant gets olive oil infusion
Arla is extending Lurpak – it's biggest UK brand – into the spreadable olive oil market.
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NewsArla bags Lidl’s milk contract for Scotland
Arla has picked up the contract to supply liquid milk to Lidl's Scottish stores after Graham's The Family Dairy failed to match it on price. The Arla contract which will see it supplying milk to more than 90 Lidl stores commenced...
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NewsAsda filtered milk follows Tesco’s lead
Asda has followed in Tesco's footsteps and launched own-label filtered milk, it has emerged. Asda Fresher for Longer is produced by Cravendale owner Arla Foods, and started going onto shelves at the end of May. It is available in...
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NewsArla megadairy gets first ACRID whiff of opposition
The campaign to stop Arla's proposed £150m Aylesbury dairy has officially kicked off amid rising concerns about the impact it could have on traffic and transport infrastructure. Last week, Aylesbury Chiltern Resistance to Inappropriate...
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Arla seeds Lurpak with free herbs
Arla Foods is launching its biggest-ever on-pack promotion for Lurpak, offering 'Grow your own herbs' kits on special promotional packs of its reduced-salt and reduced-fat butters.The campaign, which kicks off on Monday, will see free...
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Arla in UK brand debut with squeezy yoghurt
Arla Foods is making its long-awaited UK debut as a consumer brand in its own right with the launch of an innovative new yoghurt product targeted specifically at teenagers.
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Arla Foods faces ACRID resistance to proposed plant
Less than two weeks after Nocton Dairies scrapped plans to establish the UK's biggest dairy herd, Arla Foods' plans to build the world's largest fresh milk plant are coming under pressure as local residents prepare to battle Arla with an £80,000 war...
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NewsCravendale’s Thumb Cats on board for new TV push
Arla's Cravendale brand is ditching its longstanding cow-pirate-cyclist TV ads for a new £12m campaign featuring cats with opposable thumbs in a bid to boost household penetration of its filtered milk. To return to penetration growth...
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NewsIs Anchor set to cut NZ ties and move to UK?
Speculation is mounting that Arla is planning to move production of Anchor butter from New Zealand to the UK.
Butter imports into the European Union the vast majority of which come from New Zealand slumped 47% to 29,000 tonnes between… -
NewsLurpak cooks up new ad featuring Hauer
Arla Foods is encouraging shoppers to use Lurpak to whip up quick and simple meals in its latest ad, as it kicks off scheduled £13m marketing activity for 2011. The latest phase in Lurpak's 'Good Food Deserves' campaign includes an ad ...
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Cravendale rewards attract 1.6 million
Cravendale's first-ever on-pack reward scheme has attracted nearly 90,000 claims in the 15 weeks since its launch, and the brand is ordering extra stock to cope with demand.The Arla-owned filtered-milk brand started offering items from...
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Dairy Crest in coup over Arla with Tesco milk supply contract
Dairy Crest's tit for tat with rival Arla Foods continued this week as it landed a new milk supply contract with Tesco. Dairy Crest will supply 50 million litres of milk to Tesco from 6 December as part of the new deal, it confirmed, as...