All Arla articles – Page 15
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News
Anchor aims for a great leap forward with felt
Anchor has tapped into the most famous scene in iconic war movie The Great Escape in a bid to boost its profile as a 'free-range' butter brand.Manufacturer Arla Foods has created a £2.5m TV ad in which a felt cut-out Anchor cow makes a bid...
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Arla loses key legal fight over milk supply contract
Arla Foods has lost a crucial legal case after it accused a farmer of reneging on his supply contract.Arla had accused dairy farmer David Barnes, of Withgill Farm in Lancashire, of breaking his contract by failing to ensure contractual...
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Careers File: Hidden risks and costs mean redundancies can be a false economy
Cadbury, McBride, Paramount Foods, Arla, PepsiCo, Bakkavör - the list of grocery companies making redundancies is growing longer. Though not all such decisions are solely a response to the current economic downturn, in such times employers...
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Dairy giant shaken by China baby milk deaths
Arla Foods, the Scandinavian dairy processor, has been linked to a growing scandal in China over the contamination of baby milk that has so far resulted in three deaths and thousands falling ill. Arla’s Chinese joint venture partner, Mengniu Dairy, has emerged as one of more than 20 companies whose formula milk had tested positive for melamine contamination.
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advertising watch: can Anchor campaign spread the feelgood factor?
Arla ploughed £10m into its Anchor brand last summer in a bid to reposition it as the only free-range option on the market. Relaunching the brand as The Free Range Butter Company, announced in May last year, and comprising television,...
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Arla to close Manchester dairy
Arla Foods is to close its Manchester dairy and distribution facility in a bid to cut costs across its business.Up to 300 jobs could be lost following the closure of the plant, which is due to be completed by January 2009. The raw milk...
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Farmers enter the boardroom at Arla
A new company is being set up to give Arla dairy farmers greater control and influence in the business. Under the new structure, which starts at the end of May, 11,000 British, Danish and Swedish farmers will become part-owners of Arla...
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Anchor revamp pushes free-range credentials
Arla Foods is ploughing £10m into its £80m Anchor butter brand this year with a complete packaging relaunch and a concerted push on Lighter Spreadable to reverse slowing sales growth. It has redesigned the range with a more modern twist...
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opinion - "Tesco is so over Slough. These friendly bombs matter not a jot versus its assault on the US market"
Competition inquiries are like buses. This week saw the termination of the Tesco Slough case, Arla co-operating in the alleged milk price-fixing case, and last orders called by the Competition Commission in the big groceries inquiry. For the trade,...
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Processors warn of 20% milk price hike
Consumers could be facing another big rise in the supermarket price of dairy products, after processors gave the strongest indication yet that a 20% rise in farm gate milk prices is on the cards. Arla Foods Milk Partnership chairman...
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Arla brings Danish Castello to Britain
Arla Foods has brought its cheese brand Castello to the UK, supported by a £2.1m marketing push. The Danish cheese, which is being rolled out to Tesco, Morrisons and Asda this month, comes in Castello Blue, a blue-veined gourmet option...
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Symington's buy-in spurs range growth
Symington's, owner of the licences to the Ainsley Harriott and Crosse & Blackwell brands, is planning to expand its ranges and double turnover following a management buy-in this week.Led by ex-Arla Foods and Grampian Country Foods boss...
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In Brief: Raising the standard; Sainsbury's premium; Arla hit by shortage
Raising the standard The standards behind British Lion eggs have been upgraded to improve salmonella controls and traceability. From next month the www.britegg.co.uk website will allow consumers to trace eggs back to the farm they came from....
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Momentum building to get card game into every school
A Top Trumps-style card game created by kids at a school in Yorkshire - and featured in The Grocer - is now oversubscribed, with suppliers from Arla Foods to Unilever having signed up. In a letter to The Grocer, Mike England, head teacher...
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the great dane
The man in charge of Britain's biggest supplier of own-label dairy products to retailers has a lot to learn about UK supermarkets. Arla Foods chief executive Peter Lauritzen says he is still coming to terms with the idea of grocery shopping at...
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Processors lift prices to appease farmers
Dairy companies have announced a raft of huge liquid milk price hikes for farmers, in an effort to quell frustration about low returns in the industry. Major processors Dairy Crest and Arla Foods have broken the 25ppl barrier with the price rises...
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Arla milk contract forces farm to sell
The UK and Arla's biggest dairy farmer has sold up because he was not offered a high-value contract to supply Tesco, it has emerged.The sale of David Barnes' farm near Carlisle, which produces 18 million litres of milk a year, raises...
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Best own-label supplier Arla
With four of the top 10 best-selling SKUs in supermarkets involving milk, Arla knows its service levels need to be top-notch - and over the past year they have been. The company has continued to build strong business relationships with its...
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Anchor goes back to the old buttercup test
New advertising for Anchor butter this summer will feature the old-fashioned buttercup test as owner Arla repositions the brand as the only free-range option on the market.TV ads featuring the childhood method of checking whether someone...
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The path to excellence
Simon Stevens mD commercial, Arla foods UK: "We have focused on three key areas: service levels, innovation and assistance with category management. We have worked hard to improve availability. Of 150 new products launched this...