Archive of all Arla articles – Page 15
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NewsAsda filtered milk follows Tesco’s lead
Asda has followed in Tesco's footsteps and launched own-label filtered milk, it has emerged. Asda Fresher for Longer is produced by Cravendale owner Arla Foods, and started going onto shelves at the end of May. It is available in...
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NewsArla megadairy gets first ACRID whiff of opposition
The campaign to stop Arla's proposed £150m Aylesbury dairy has officially kicked off amid rising concerns about the impact it could have on traffic and transport infrastructure. Last week, Aylesbury Chiltern Resistance to Inappropriate...
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Arla seeds Lurpak with free herbs
Arla Foods is launching its biggest-ever on-pack promotion for Lurpak, offering 'Grow your own herbs' kits on special promotional packs of its reduced-salt and reduced-fat butters.The campaign, which kicks off on Monday, will see free...
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Arla in UK brand debut with squeezy yoghurt
Arla Foods is making its long-awaited UK debut as a consumer brand in its own right with the launch of an innovative new yoghurt product targeted specifically at teenagers.
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Arla Foods faces ACRID resistance to proposed plant
Less than two weeks after Nocton Dairies scrapped plans to establish the UK's biggest dairy herd, Arla Foods' plans to build the world's largest fresh milk plant are coming under pressure as local residents prepare to battle Arla with an £80,000 war...
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NewsCravendale’s Thumb Cats on board for new TV push
Arla's Cravendale brand is ditching its longstanding cow-pirate-cyclist TV ads for a new £12m campaign featuring cats with opposable thumbs in a bid to boost household penetration of its filtered milk. To return to penetration growth...
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NewsIs Anchor set to cut NZ ties and move to UK?
Speculation is mounting that Arla is planning to move production of Anchor butter from New Zealand to the UK.
Butter imports into the European Union the vast majority of which come from New Zealand slumped 47% to 29,000 tonnes between… -
NewsLurpak cooks up new ad featuring Hauer
Arla Foods is encouraging shoppers to use Lurpak to whip up quick and simple meals in its latest ad, as it kicks off scheduled £13m marketing activity for 2011. The latest phase in Lurpak's 'Good Food Deserves' campaign includes an ad ...
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Cravendale rewards attract 1.6 million
Cravendale's first-ever on-pack reward scheme has attracted nearly 90,000 claims in the 15 weeks since its launch, and the brand is ordering extra stock to cope with demand.The Arla-owned filtered-milk brand started offering items from...
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Dairy Crest in coup over Arla with Tesco milk supply contract
Dairy Crest's tit for tat with rival Arla Foods continued this week as it landed a new milk supply contract with Tesco. Dairy Crest will supply 50 million litres of milk to Tesco from 6 December as part of the new deal, it confirmed, as...
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NewsWestbury buy prompts Arla own-label butter switch
Arla Foods is to leverage its recently acquired share in Westbury Dairies to make all its UK supermarket own-label butter at the Wiltshire site.
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Arla ‘iron lady of dairy’ moves to Danish parent
Arla Foods is to lose its deputy CEO Hanne Sondergaard as the "iron lady of dairy" is to take on a global role at parent company Arla Foods amba. Sondergaard has held a number of roles at Arla Foods UK and its Danish parent, Arla Foods...
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Arla reveals eco-friendly ‘next-gen’ dairy location
Arla Foods' £150m "next-generation" dairy will be located on a 70-acre site in Aylesbury, The Grocer can exclusively reveal. Since Arla announced its intention to build the dairy last November, it has remained tight-lipped as to the...
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NewsArla follows Unilever in pushing umbrella brand
Arla Foods UK has embarked on a major new communications and rebranding drive to increase consumer awareness of the brand behind household brands such as Anchor, Lurpak and Cravendale.
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Arla Foods muscles into cottage cheese with own-label lines
Arla Foods has made its debut in UK cottage cheese and taken half the own-label market in one go. The UK subsidiary of the Scandinavian dairy giant started supplying own-label cottage cheese to Tesco last week and will supply Asda from...
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Picture This... Sex and the lacto-free City
If Carrie can learn to take Big back into her life, lactose intolerants can also have a future with dairy, according to Lactofree. Arla's lactose-free dairy brand has secured ad space around Sex and the City 2 for a campaign drawing on the...
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Asda cuts fifth of farmers out of milk sourcing pool
Asda has removed up to 20% of members from its milk sourcing pool in a move it claims will give it a more committed farmer base.The supermarket, which sources all of its milk from Arla, currently has about 500 dedicated farmers supplying...
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Arla elbows in on milk supply at Sainsbury’s
Arla has underlined its growth ambitions by winning its first share of Sainsbury's milk business.
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Arla buys Fonterra’s Anchor butter stake
Arla amba has underlined its growth ambitions by buying up full control of Anchor butter in the UK.The Danish dairy giant, which stunned the industry last week by announcing plans for a one billion litre mega-dairy in London, bought out...
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Arla sets out plans for mega dairy in London
Arla Foods UK has unveiled ambitious plans to build the world's biggest fresh milk dairy on the outskirts of London by 2012, creating about 500 new jobs. The new facility will process up to one billion litres of milk a year double the...