Archive of all Arla articles – Page 16
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NewsLurpak cooks up new ad featuring Hauer
Arla Foods is encouraging shoppers to use Lurpak to whip up quick and simple meals in its latest ad, as it kicks off scheduled £13m marketing activity for 2011. The latest phase in Lurpak's 'Good Food Deserves' campaign includes an ad ...
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Cravendale rewards attract 1.6 million
Cravendale's first-ever on-pack reward scheme has attracted nearly 90,000 claims in the 15 weeks since its launch, and the brand is ordering extra stock to cope with demand.The Arla-owned filtered-milk brand started offering items from...
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Dairy Crest in coup over Arla with Tesco milk supply contract
Dairy Crest's tit for tat with rival Arla Foods continued this week as it landed a new milk supply contract with Tesco. Dairy Crest will supply 50 million litres of milk to Tesco from 6 December as part of the new deal, it confirmed, as...
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NewsWestbury buy prompts Arla own-label butter switch
Arla Foods is to leverage its recently acquired share in Westbury Dairies to make all its UK supermarket own-label butter at the Wiltshire site.
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Arla ‘iron lady of dairy’ moves to Danish parent
Arla Foods is to lose its deputy CEO Hanne Sondergaard as the "iron lady of dairy" is to take on a global role at parent company Arla Foods amba. Sondergaard has held a number of roles at Arla Foods UK and its Danish parent, Arla Foods...
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Arla reveals eco-friendly ‘next-gen’ dairy location
Arla Foods' £150m "next-generation" dairy will be located on a 70-acre site in Aylesbury, The Grocer can exclusively reveal. Since Arla announced its intention to build the dairy last November, it has remained tight-lipped as to the...
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NewsArla follows Unilever in pushing umbrella brand
Arla Foods UK has embarked on a major new communications and rebranding drive to increase consumer awareness of the brand behind household brands such as Anchor, Lurpak and Cravendale.
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Arla Foods muscles into cottage cheese with own-label lines
Arla Foods has made its debut in UK cottage cheese and taken half the own-label market in one go. The UK subsidiary of the Scandinavian dairy giant started supplying own-label cottage cheese to Tesco last week and will supply Asda from...
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Picture This... Sex and the lacto-free City
If Carrie can learn to take Big back into her life, lactose intolerants can also have a future with dairy, according to Lactofree. Arla's lactose-free dairy brand has secured ad space around Sex and the City 2 for a campaign drawing on the...
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Asda cuts fifth of farmers out of milk sourcing pool
Asda has removed up to 20% of members from its milk sourcing pool in a move it claims will give it a more committed farmer base.The supermarket, which sources all of its milk from Arla, currently has about 500 dedicated farmers supplying...
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Arla elbows in on milk supply at Sainsbury’s
Arla has underlined its growth ambitions by winning its first share of Sainsbury's milk business.
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Arla buys Fonterra’s Anchor butter stake
Arla amba has underlined its growth ambitions by buying up full control of Anchor butter in the UK.The Danish dairy giant, which stunned the industry last week by announcing plans for a one billion litre mega-dairy in London, bought out...
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Arla sets out plans for mega dairy in London
Arla Foods UK has unveiled ambitious plans to build the world's biggest fresh milk dairy on the outskirts of London by 2012, creating about 500 new jobs. The new facility will process up to one billion litres of milk a year double the...
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Arla pay plan prompts threat of strike action
Staff at Arla Foods UK are considering strike action over proposals for a company-wide pay freeze.The Danish dairy giant last month proposed a pay freeze for the 3,000 unionised and non-unionised employees across its UK operation as part...
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Arla’s voyage of Discovery goes orbital
Arla has carved itself an unusual niche market by going into orbit.Astronauts on board the Discovery space shuttle are being supplied with the Danish producer's milk bites during their 13-day tour to the International Space Station...
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Picture This... Fast work with new tanker
Arla has unveiled 'the milk tanker of the future', fitted with a high-speed pump enabling it to collect 50,000 litres of milk an hour, double the current rate. It can also take milk samples automatically while milk is collected. "Where it would...
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Other Movers 11/7/09
Food manufacturer Symington's, which makes brands such as Ainsley Harriott, Mug Shots and Granose, has bolstered its marketing team with two new marketing managers - David Cherrie and Gemma Hicks. Both join from Arla Foods.
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Arla set to boost NPD with hi-tech plant
Arla has opened a new innovation centre that it claims will significantly boost its NPD capabilities.
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Recession-hit Arla to axe 250 global jobs
Arla Foods is to cut 250 jobs as part of plans to save £120m across its international operations this year.Jobs are being lost in Leeds, Viby in Denmark, and Stockholm, and 50 vacant positions will not be filled. An Arla spokeswoman...
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Brealey moves from Dr Oetker to sales director at Rachel's
Rachel's Dairy has named Neil Brealey as its new sales director. Brealey joins the company from Dr Oetker where he was head of sales for chilled. Prior to Dr Oetker, he worked at Arla Foods, St Ivel and Dairy Crest.Brealey said that...