Archive of all Arla articles – Page 20
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Arla splits marketing into business areas
Dairy giant Arla Foods has restructured its marketing department into six teams.Danny Micklethwaite becomes head of the ‘ideation’ team, which pioneers product development. He was previously business unit controller for yogurts and desserts....
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Grampian looks south
Leading meat producer Grampian has announced the details of its structural changes following the appointment of former Arla boss David Salkeld as chief executive.The move involves changes to both the main board and the creation of an...
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Competition Commission invites comments on Arla/Express deal
The Competition Commission has invited comments by August 15 on the proposed £155m merger between Danish dairy group Arla and Express Dairies.The deal would create Arla Foods and reduce the number of milk suppliers from four to three. The...
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Could you outline your role and responsibilities?
In short it is to maintain the ambitious growth agenda of Arla Foods in the UK. The last two years have been very significant for the business with the joint venture with New Zealand Milk, the acquisition of the speciality cheese business HT...
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Arla now looking to play major role in the yogurts and desse
Arla is still waiting for regulatory approval on its proposed merger with Express which will make it the UK's market leader on fresh milk. However, CEO Mikael Christiansen said further acquisitions could still be on the horizon, particularly in...
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Express and Arla deal set to cut overcapacity
Anne Bruce and Ed Bedington Major rationalisation of Arla and Express Dairies operations are expected if their proposed merger goes ahead. The merger between Arla Foods' UK subsidiary and Express, two of the UK's leading dairy companies, is...
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Express Dairies and Arla merge
Express Dairies and the UK arm of Arla Foods are to merge with the enlarged group to be called Arla Foods UK.Arla is the fourth largest liquid milk supplier in the UK and distributes products such as Lurpak and Anchor butter through its...
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Salkeld leaves Arla for Grampian ceo post
Rod Addy Arla Foods' UK boss David Salkeld is leaving the company at the end of May to become group chief executive officer at Grampian Country Food Group. As chief executive officer at Arla, Salkeld was responsible for developing its dairy...
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Rosenborg ad rapped by asa
Arla Foods has been rapped by advertising watchdogs for claiming its Rosenborg Danish Blue cheese is Britain's favourite blue cheese brand'. The Advertising Standards Authority upheld a complaint from the Stilton Cheese Makers Association that...
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Dressed for a killing
How easily will Arla achieve its goal of making a hefty brand impact in foodservice? Siân Harrington reports Dairy giant Arla is planning sector domination in foodservice, with a strategy to double this side of its business to £100m by 2007, and...
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Arla to push speciality cheese
Sean McAllister Arla Foods has boosted its presence in the speciality cheese market, promising to offer retailers a solution to the complexities of a fragmented sector. The announcement follows its "considerable investment" in the sector...
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The sensational tie-up between Arla and Fonterra brought Lur
The Arla Foods Fonterra joint venture has been working hard to differentiate the two brands. Anchor has had a major relaunch with pack revamps and the traditional yellow colours toned down. Senior brand manager Mikael Horsboll says the £7.2m...
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Lurpak enters flavours
Mary Carmichael Arla Foods is spreading its Lurpak brand into flavoured butters with the launch of a three-strong range. The newcomers mark only the third brand extension in the butter stalwart's 101-year history, and follow the...
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Arla head office role for Stevens
Rod Addy Arla Foods has moved Simon Stevens to its head office in Leeds to manage total UK product sales as it embarks on an ambitious development programme. He replaces Andrew Simpson as UK sales director, with Simpson taking the role of...
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The next big event for Arla is the move to its Stourton site
It currently houses a brand new £10m, 100,000 sq ft distribution centre and work is about to start on a £50m state-of-the-art dairy. Plans to relocate head office to the site are also being considered. Salkeld says the aim is to complete building...
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Anchor pulls a cheddar that failed to function
Mary Carmichael Arla has pulled the plug on Anchor Inner Balance bio cheddar, admitting that its attempt to bring functional properties to the UK cheese market has bombed. Launched a year ago by New Zealand Milk before a joint venture with...
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TV chef Ainsley Harriott has been signed up as the face of F
Masterfoods has added a Triple Choc variant to its Twix stable as an eight-week limited edition. Arla Foods is relaunching its Gulp! flavoured milk range with new look packaging and a £600K press, trolley and ambient advertising campaign during...
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Bites: Horizon Organic; Chicago Town 13cm/5ins Deep Dish Pizza
The milk fixture sees two new branded launches this month: Horizon Organic is bringing out a non-homogenised organic milk and Arla Foods is launching Cravendale PurFiltre (a milk that claims to stay fresh for twice as long as normal milk) in London...
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McVitie's has added Strawberry Minis to its BN portfolio.
Bernard Matthews is running a spring ad campaign in women's magazines and a year-long campaign in five top slimming titles for its cooked meats range. Crème Tapenade, a blend of soft cheese in Pesto and Green Olive varieties, joins Arla Foods'...
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Arla wins front page accolade
Readers of The Grocer have picked Arla's advertisement for Lurpak butter as Front Cover of the Year 2001. Arla brand manager Danny Micklethwaite received the award from The Grocer's display ad director Lorraine Hendle (right) and northern area...