AI in Grocery Retail and FMCG
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Comment & OpinionDoes it really matter that Coca-Cola’s AI Christmas ad isn’t ‘the real thing’?
The Coca-Cola ‘Holidays are Coming’ AI Christmas ad has horrified some – but consumer testing shows it works
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NewsLynas Foodservice unveils AI-based order-placing system
The Northern Irish wholesaler introduced the new system to ‘make customers’ lives easier’
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NewsAsda data breach warning after job cuts from tech team insider
‘Asda will get a massive data breach and we all know it’
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Promotional FeaturesCharting a different future for category management
As a discipline, category management faces numerous challenges – but none quite as taxing as stagnation. dunnhumby reveals how a new era for category management is unfolding that meets these challenges.
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NewsCoca-Cola’s Christmas ad to be ‘fully created with AI’
‘We are learning,’ said the brand’s Europe marketing chief
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NewsAI forecasting startup Martee AI closes pre-seed funding round
The round closed at around £540,000, and the London startup will use the cash injection to expand its technical team
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Category ReportWhat is the future of the booze aisle?
To reverse sliding alcohol sales, merchandising is becoming more inventive and tech-savvy – from walk-in chillers to AI sommeliers
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Comment & OpinionCan government’s regulatory innovation office speed up progress?
The positive impact on the sector could be massive, say Eversheds partners Philip James and James Hyde
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Comment & OpinionThe trouble with AI-generated personas
By generating synthetic personas that mimic humans, researchers can explore diverse consumer behaviours, preferences and trends at scale, say Kerry Jones of Greencore, and Julia Brannigan of Bulbshare
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Analysis & FeaturesLittle helps or Big Brother: AI’s role in health & obesity
Artificial intelligence means supermarkets are able to do more with data than they – or consumers – could ever have imagined. So will AI ‘nudges’ transform how people eat – or just creep them out?
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NewsTHG launches gen AI-powered ad creation offering iLab
THG Studios sits within the company’s end-to-end e-commerce and brand-building technology platform business THG Ingenuity
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NewsMicrosoft boss hails ‘amazing’ new AI footprinting chatbot for food companies
Microsoft CEO Satya Nadella described the technology as “unbelievable” and said it could have a huge impact on the sustainability of food companies that use it
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Promotional FeaturesHow AI is saving supermarkets from commodity crises
As climate disruptions drive up costs for key commodities like coffee, cocoa, olive oil, and sugar, discover why supermarket buyers need to embrace AI-driven sourcing tools to stay competitive.
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NewsKellanova moves UK cereal production to Wrexham, investing £75m
At least 130 jobs will be created at the site
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Comment & OpinionTesco is feeding Clubcard data to AI. Are shoppers on board?
We need more standardisation in how data is collected and used, says James Poulter, head of AI and innovation at House 337
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NewsP&G taps AI to find cold water cleaning enzymes
P&G is working with Basecamp Research on the effort, which will focus on “learning from organisms adapted to cold environments” to “design novel enzymes”
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Comment & OpinionAugmented reality is going mainstream. Here’s what you should know
Digital product passports will soon become commonplace for modern shoppers, says Ruth Arber, head of fashion, retail and travel at Snap Inc
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NewsTesco exploring how AI could ‘nudge’ Clubcard customers
Generative AI had the potential to ‘revolutionise’ how supermarkets serve their customers, said CEO Ken Murphy
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WebinarsWATCH: How generative AI is creating real value in grocery
As generative AI takes grocery by storm, leading experts come together for a dynamic webinar, to discuss how it can best drive growth and create value.
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Comment & OpinionThe future of generative AI in grocery is an expert assistant
Amazon’s Rufus is just the start of genuine conversational commerce, says Sam Dods, head of mobile engineering at Kin & Carta Europe