Asda news and analysis – Page 110
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Grocer 33Asda Livingstone
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
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NewsRevealed: the IT whizz who caused Tesco’s Double trouble
The computer whizz who played a key role in Tesco's decision to abandon its Double the Difference deal has been unmasked by The Grocer - and revealed he now has Asda in his sights. David Whitehouse, 32, a Middlesborough-based web developer...
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NewsRoll reversal leaves Asda with red faces
They say the first casualty of conflict is the truth. Things get confused when the flak starts flying and meaningful communication becomes impossible. It's called the 'fog of war'. So as Asda's scrap with Tesco over prices gets bloodier...
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NewsMeat and fish added to Asda Chosen by You
Asda is expanding its new Chosen By You mid-tier range into meat and fish in a move it hopes will generate an additional £20m in annual sales.
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News
Focus On Soft Drinks: Go green with do-it-yourself fizzy drinks
You could say 2010 was the second coming of SodaStream. The fizzy drinks machines, invented in 1903, saw a massive 536% sales increase on the back of distribution gains in Asda and Sainsbury's, secured following a major brand relaunch.
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NewsAsda goes for Cornish Crystal spuds
Asda has introduced Cornish Crystal potatoes to its Extra Special range. The potatoes have a creamy, soft and tender flesh with a fluffy skin. Grown in Cornwall and supplied through QV Foods, they are harvested about two…
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NewsTesco’s Price Check becomes ‘just the difference’
Tesco has cut back its promise to refund double the difference on products bought for less at Asda. The retailer will now refund only the difference, having claimed shoppers were misusing the promotion in a bid to make money.
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Comment & Opinion
Candid Clarke, Mk II
In recent weeks Tesco has been playing copycat with Asda over the latter’s price guarantee, with what you might politely call ‘mixed’ results. As well as being an avoidable PR own goal, Double the Difference also exposed Tesco to criticism that it has become uncharacteristically reactive of late.
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NewsFamily fortunes dip again in March
Family spending power continued to decline last month, according to the Asda Income Tracker. The average family had discretionary income of £172 a week in March – down 5.6% on March 2010, or around £10 a week.
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Analysis & FeaturesAsda’s baby brand grows up
Brands beware. Retailers are looking to steal your customers with revamped own-label lines. Rob Brown meets the team behind Asda’s Little Angels baby range to find out how fresh design and grand ambitions are converting shoppers to own label
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Grocer 33Asda Broadstairs
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
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NewsAsda switches its cod and haddock to line-caught
Asda is hoping to boost he amount of chilled cod and haddock it sells by 10% after switching to 100% line-caught fish despite hiking the price by 12%. Asda changed all of its 11 chilled cod and haddock lines across its 292 fish counters…
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NewsAsda toasts its ASA victory with jump in guarantee shoppers
The number of customers using Asda's notorious Price Guarantee has increased fivefold to several hundred thousand since its relaunch in January, it claims. In the week the ASA threw out a Sainsbury's complaint against the guarantee and...
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Comment & Opinion
Indiana Bond and the Temple of Doom
Last week Andy Bond warned that the recession hadn’t yet hit home for retailers. Speaking at the Retail London conference, the former Asda boss said “an extended period of constrained consumption” was looming, resulting in a “long, long-term trend of trading down”.
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NewsIs Asda planning a Smart move to flag up quality?
Asda could be poised to rebrand its budget own-label range as 'Smart Choice'. Last month, it registered the trademark for potential use in food and drink categories as well as non-food, prompting speculation that it may be planning to...
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NewsClippy’s Apples listed by Asda and Booths
British jams and relishes brand Clippy's Apples has secured listings with Asda and Booths. Clippy's six savoury lines, which include apple, tomato & roasted garlic relish, and apple, redcurrant & chilli jelly (rsp: from £2.39),...
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NewsMakro nabs Asda procurement man Edwards
Makro has named Asda executive Huw Edwards as its new offer management director. Edwards spent 15 years with the Leeds-based supermarket, most recently as procurement director. He has also previously worked for Marks & Spencer.
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NewsSpecial relationship brings US favourites to shelves of Asda
Asda’s drive to bring US products to UK shelves continued this week with the roll-out of RC Cola. Regular and diet Royal Crown Cola launched in the US in 1905 is available nationwide in two-litre bottles (rsp: £1.28) and six-can packs…
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NewsInflation locked down by the Asda-Tesco price war
Food price inflation is all we seem to read about these days, but latest figures from The Grocer Price Index prove that competition between the rival supermarkets is keeping a lid on the cost of a weekly shop.
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News
Asda fights back at EIA fridge criticism
Asda has defended itself against accusations it reneged on a pledge to phase out fridges containing environmentally damaging chemicals. An Environmental Investigation Agency report slammed the retailer, and said great progress had been...