Archive of all Asda articles – Page 125
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Editor's Comment: Do the big four really need to reinvent themselves as discounters?
With the collapse of Lehman Bros, a bumper worldwide wheat harvest, the return of tertiary brands at Tesco, and Asda’s launch of a 5,000-strong product price war, events threatened to supersede our special Green Issue this week. But saving the...
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Good value ad drive by Co-op Group
In the same week that Tesco and Asda launched an all-out price war on value lines, The Co-op Group launched a campaign to prove it’s also good value. The society doubled its usual press activity to trumpet its A Great Deal Locally campaign with...
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NewsGrocer 33: Lamb chops give £6 lead to Morrisons
We all know competition is fierce, but it’s amazing what a lamb chop promo can do for a supermarket’s performance. With Asda’s price on the chops up 62.1%, after a one-week promotion, Morrisons walked away with the prize, with a gap of £6.25 compared with only 26p last week.
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Tesco vs Asda: what the papers say
There is no shortage of coverage about the big news of the last two days - first, as exclusively revealed by thegrocer.co.uk, Tesco launches its new discount ranges. Then Asda goes one better by slashing the prices of thousands of products, while chief Andy Bond tells us food inflation has ...
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Asda trumps Tesco discount move
As revealed on thegrocer.co.uk (15 September), Tesco this week launched a new range of 350 discounted items in response to the recent gains made by discounters such as Aldi and Lidl. But the news was trumped yesterday when Asda signalled a major price war by slashing the cost of 5,000 items, including every product in its Smart Price range, as Asda chief executive Andy Bond said food inflation had peaked.
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Asda slashes 5,000 prices as Bond claims inflation has 'peaked'
Asda has today announced over 5,000 price cuts and said that food price inflation has peaked. From tomorrow Asda will cut the price of every Smart Price product and is claiming shoppers could cut their shopping bill by 50% by switching. It is also lowering the prices of some branded goods and own-label products.
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Asda fights VAT with smoothie discounts
Asda has knocked the VAT off the price of all the 100% juices and smoothies it stocks as part of an ongoing campaign to persuade the Government to cut VAT on ‘healthy’ drinks. The supermarket chain is hoping the price cut, which will run for three...
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NewsGrocer 33: Asda beaten to first place by Morrisons
Asda has been knocked off the top spot for price for the first time in three weeks by Morrisons, which undercut its nearest rival by just 26p to scoop the title of cheapest retailer.
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Cheese price pushed up 10% by multiples
The retail price of cheese has risen by nearly 10% over the past week as supermarkets claimed they were responding to farmers’ calls for higher returns. Asda was the first to put up the price of 250g of own-label English mild white Cheddar by 9% to...
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Asda shuns celebs for new George ads
Asda is to use regular people - rather than professional models or celebrities - in the latest advertising campaign for its George clothing line, after saying it felt "wrong" to pay for celebrity endorsement during an economic downturn.
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Asda tracks consumers’ confidence
Asda is attempting to map consumer confidence, having recruited 10,000 shoppers to answer weekly questions about their lives, shopping habits, job security and the economy. The Pulse of the Nation Index has produced its first quarterly findings,...
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NewsGrocer 33: Asda remains cheapest for a third week
Asda has retained the cheapest retailer title for a third week running, seeing off a resurgent Tesco with a relatively comfortable £1.95 lead
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Making the most of the multiples
How much of the market do the multiples command? According to Mintel they now account for more than 50% of sales, while TNS says they have a 61% share by value, headed by Tesco then Asda, Sainsbury’s, Morrisons, the hard discounters and...
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Asda favourite to buy Superquinn
Asda’s much-rumoured move into Ireland could become a reality, with the owners of Superquinn, the 23-store Irish chain, poised to sell up. Asda emerged as the favourite to snap up the chain although rumours also abound regarding interest from...
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NewsGrocer 33: Accentuating the positive
The Asda in Corby puts positive thinking and community spirit at the heart of its operation, and landed our Top Store award this week thanks to an all-round excellent performance
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NewsGrocer 33: Price Survey - week of 30 August 2008
Asda saw off a strong challenge from Morrisons to retain the title of cheapest retailer for a second week, after it seized the crown from Tesco last week. Just 95p separated Asda from nearest rival Morrisons, despite Asda being cheapest on more...
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Asda’s milk price cuts see sales soar
Asda has reported a huge uplift in sales of milk during its price promotion last weekend. The supermarket sold 1.5 million more pints during the Friday-to-Sunday promotion than the previous weekend, according to a spokeswoman. The price of two...
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NewsGrocer 33: Price Survey - week of 23 August 2008
After being kept from the top spot for the past two weeks by Tesco, Asda struck back and regained its status as the cheapest retailer following several significant price cuts. Beating its nearest rival by £2.01, and third-placed Morrisons by £2.37,...
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Aldi celebrates 19.8% growth by joining BRC
Aldi has joined the British Retail Consortium, as new figures confirm the growing success of discounters. The German discounter joined the likes of Tesco, Asda and Sainsbury’s while celebrating 19.8% sales growth in the past year, and a record 3%...
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Johnson hired to focus on Woolworths future
Struggling Woolworths has appointed another Asda man. Former marketing director Steve Johnson will take up the reins as its chief executive on 1 September, replacing Trevor Bish-Jones who had been in the post for six years. One of the toughest jobs...