Latest Asda News and Analysis – Page 161
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Bisto beefs up potatoes
Frozen potato specialist Cheviot Foods has added another product to its Bisto-branded offering.Bisto Crispies will line up alongside Bisto Roasts from this month, initially launching into Asda in a two packs for £2 promotion, or £1.79 for a...
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Asda begins its trials of instore digital media
Asda launches its instore plasma screen trial on Monday (September 6) in its Wembley and York stores.The retailer, which is following in the footsteps of Tesco and Spar, is testing different screen positions and creative executions over the...
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Top two a serious threat in non-food
Grocery multiples now retail over £67bn per annum and non-food (clothing, general merchandise, music and video and electrical) is the fastest growing category, with a 15% year-on-year growth according to ACNielsen Scantrack. Tesco and Asda...
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Outdoor opportunity
Posters are being neglected by multiples says Siân HarringtonThere is something rather delicious about seeing a 96-sheet poster advertising Tesco located just outside an Asda store, or vice versa. However, research exclusive to The...
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New labels for Anakena
Chilean wine brand Anakena has been given a facelift to coincide with the addition of single vineyard and premium labels to the range.The collection, which has won listings with Asda from this month and Thresher from late November, has been...
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Tesco summer availability ace
The average multiple stocks 50 different skus of ice cream tubs, with 15% of the category on promotion. At this time of year, 14% of normal lines and 27% of promotional products are low on stock. Asda shoppers love a deal judging by a whopping...
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Fresh face for short life cakes
Asda has appointed a new member of the bakery team to replace Glenn Bancroft as buyer for short life cakes.Richard Rothon takes overfrom Bancroft after two years working with Asda Brand.Rothon studied for a degree in food science from...
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Asda’s central packing switch
Asda’s switch from instore butchery to centrally packed meat has begun in earnest with the unveiling of its first dedicated packing plant.The £32m Dawn Meats Group factory, newly built on a 20-acre site at Cross Hands in Carmarthenshire, is...
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Living to trial non-food ideas
Asda has revealed that its pilot food-free supermarket, which it will be opening in Walsall in the autumn, will be called Asda Living, and has launched several initatives in non-food.A spokesman said the name was intended to reflect that the...
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Bond heads operations as Asda restructures
Asda has appointed Andy Bond chief operating officer as part of a senior management team restructure. Formerly, trading director for non-food, he will be responsible for retail and logistics and continues his role with Global George and his...
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Asda in fruit and veg reg tussle
Asda has been fined £1,000 for selling substandard fruit and vegetables as a result of a ruling by the House of Lords on whether certain EU regulations are applicable to the UK.The supermarket was prosecuted by the Department for Environment,...
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Asda restructures management team
Asda has appointed Andy Bond as new chief operating officer as part of a major senior management team restructure.Bond has been with Asda for 10 years and is taking the post that was vacated when Richard Baker left to become chief executive...
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Young talent with an eye on the summit
Leading Edge members keen to rise high got advice from an expert in Leeds as Ronan Hegarty reportsLeading Edge, IGD’s networking group for young grocery professionals, held its first northern convention at Asda House in Leeds this...
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Safeway: the exodus
Shoppers are abandoning Safeway in huge numbers. Is there anything Sir Ken can do to stem the loss? Liz Hamson reportsBut Sir Ken may have underestimated the competition from Tesco and Asda and over-estimated the appeal of...
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Single-serve for Chenet
Asda is continuing the trend towards single-serve wine with the launch of 250ml bottles of French brand J.P. Chenet.The supermarket is adding single Colombard/Chardonnay and Cabernet/Syrah to the range, following the success of the wines in...
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Asda fails the apple challenge
Asda begins the phased rollout of its online shopping service next month but The Grocer 33 online mystery shopping survey this week shows it needs to invest in training store pickers about appropriate substitutions. The cheapest-on-display bag...
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Asda boosts its Fairtrade range
Asda is adding four Cafedirect Fairtrade hot beverage lines following the success of this year’s Fairtrade Fortnight. Asda has been working closely with the Fairtrade Foundation to extend the range of Fairtrade products available in its stores...
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West won’t be at a loss
Asda has appointed Clive West as loss prevention director, taking over from Steve Robinson who is leaving to pursue other opportunities.Prior to his move, West was director of stores of the community and claims to have raised Asda’s profile in...
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Laced hung up on punters
A design company is behind a new vodka and fruit drink which hangs around the neck. Laced comes in plastic bottles attached to a coloured cord which can be hung around the neck, wrist or attached to handbags.The idea comes from Asda own...
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Year-round first for UK
UK-grown tomatoes will be available in Asda all year round after the opening of a new facility next month.Yorkshire-based Mill Nurseries, grower for dedicated Asda supplier English Village Salads, is set to open a four-acre greenhouse growing...