Latest Asda News and Analysis – Page 166
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The who, why, what and when of the nation’s multi-million pound Christmas shopping spree
>>Key findingsTesco 3133Asda2020Sainsbury1725Morrisons810Safeway719Co-op323Kwik Save39Somerfield211Waitrose 16Other928Tesco31Asda...
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Asda makes music count
Asda is broadcasting “Asda TV” to its music and video departments as a two-year roll out project comes to an end.Large plasma screens broadcast a three-hour chart show on a loop in 260 of its 264 stores. The four stores which don’t have the...
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Trust in the Asda brand helps quadruple sales since 2000
>>DVD players set sales spinningAsda’s commitment to non-food is demonstrated again in the electricals sector where its sound and vision department alone includes about 80 products.The chain entered the category in the...
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MSC no2 for Asda
Asda is set to introduce its second seafood product certified to the Marine Stewardship Council's environmental standard. The new Asda own brand Alaskan salmon product, prepared in a lime and coriander marinade, is due to hit shelves on...
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Stella leads the charge
Sainsbury continues at the top of the chart for the second consecutive week, although its lead is down from three percentage points to less than one, with Asda moving ever closer in second place. Alcoholic drinks continues to be a strong area...
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Asda deflects blame for war
Asda has blamed smaller “terrorist” retailers who have a limited stake in the beer market for sparking a pre-Christmas price war by slashing the price of Stella Artois.The chain says its reduction to £9.87 for a 330ml 24-pack this week was a...
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Drinks show some spirit
Tesco moves up the chart for the second consecutive week to secure the number one position just ahead of Asda which has leapt up the chart by three places. While Asda is particularly strong on confectionery, Tesco has a number of strong...
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Blighted co-op closes
Midlands Co-op has been forced to close its largest store in Thurmaston after losing the bulk of its business to an Asda that opened directly opposite in March.Asda won planning permission for the controversial 45,000 sq ft store at...
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Asda’s bitter-sweet fixture
The summer heatwave put a dent in chocolate sales and has added to the pressure to get volumes on track for the fourth quarter.This month, Stockwatch studied chocolate-based multipacks found on the main fixture. A sector average of 66 sku’s...
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Asda set to end instore butchery
One of the last major multiples still to cut and pack meat in stores has announced it will be switching its entire business over to centrally packed product from next July.Asda said the decision to axe the instore butchery operation – which...
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Asda price cut ‘madness’
Angry rivals claim Asda has wiped millions off their profits by slashing the price of spirits with nearly two months to go before Christmas.Asda fired the first salvo in the seasonal price war this week with spirits promotions so deep it...
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UK acts as test market for Wal-Mart financial
The UK has become a global test market for Wal-Mart as it extends its financial services offer, said financial services director David Rutley.Asda has introduced a life insurance and a mortgage life insurance product on trial at 40 stores in...
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Where the multiples are focusing their activity
>>Sainsbury extends stores and converts warehouse space…Asda remodels and opens standalone george…non-food takes 50% in tesco extraSainsbury - Sainsbury has been reshaping its stores as part of its business transformation...
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Market is ripe for discounters
The EDLP tactics of Asda and Tesco may have opened rather than closed the doors to the hard discounters in the UK, retail experts have warned.Speakers at Citigroup Smith Barney’s annual food retailing conference highlighted the growing...
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Asda gets new Levi’s
Asda will be the first UK retailer to stock the new Levi Strauss value brand of jeans.The Signature brand is due to launch in Asda in February with mens’ jeans appearing in 80 stores and womens’ in 20 stores.The brand made its world...
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Asda digs local produce
Sales of Welsh potatoes at Asda stores in Wales rose 40% this year on the back of its initiative to promote all things local. Pembrokeshire potatoes were sold at all of Asda’s 15 stores in Wales, backed by a promotional campaign celebrating...
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organic squeeze?
Organics is jealously guarding its space as functional and fairly traded foods appeal to similar consumer aspirations. Helen Gregory reportsRichard Dent, Asda’s grocery speciality food buyer, agrees that it has had to rethink...
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Tesco strong on beauty
Tesco reclaims its place at the top of the fascia chart this week closely followed by Asda which has moved up to second place.Tesco is particularly strong on health and beauty promotions, while Asda features good displays of soft drinks and...
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Deal-seekers catch a cold at Asda
Sales of cold and flu remedies start to rise dramatically during the autumn. Although the category may be relatively small, we recorded an average of 46 SKUs per store,and the retail profit per square metre is quite attractive.While advance...
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Room for manoeuvre
Despite being a vociferous advocate of all things non food, Asda intends to steer clear of larger electrical goods, sticking to a few smaller items like toasters and kettles. "Our philosophy is to stock items which are part of someone's weekly...