Latest Asda News and Analysis – Page 167
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Shayle joins Iceland to expand customer offer
Iceland has recruited Steph Shayle, Asda’s general manager for core non-food categories, to fill the newly created post of category manager of frozen prepared food.She will head an eight-strong buying team aiming to expand Iceland’s customer...
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JS buoyed by cheap drinks
Sainsbury leaps two places to the top of the chart this week and is particularly strong on price promotions in the alcoholic drinks section with a wide range of wines and spirits on offer.Tesco, Morrisons and Asda all slip down the chart...
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Storewatch
ÂAnd where the rest fell downAsda Date of shopping trip: 14.6.02 Time taken in store: 50 mins Time of shopping trip: 9.42 Time taken at checkout: ...
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The real console experts
Supermarkets are getting a grip on gaming in the wake of the success of PlayStation 2 and the rise of budget titlesAsda used to employ the services of 11-year old Wigan schoolboy Daniel Willis to advise it on the best computer and...
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Six of the best petfood buyers
>>nominated this monthbuyer, petcareasdaAlam worked for design agency Walker Pinfold Associates before going travelling in 1997. On his return he joined Asda as a healthcare and pharmacy trading assistant. He became a...
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Tesco back at the top
Tesco reclaims the top spot in the chart this week forcing Morrisons down to second place. Tesco is particularly strong on health and beauty while Morrisons continues to be dominated by multibuy offers.Elsewhere in the chart, Asda...
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Kent goes on Asda shelves
Asda is stocking apples sourced locally in its 11 Kent stores following a successful trial with strawberries last year.The retailer is working with Kent County Council’s Produced in Kent initiative to promote the apples. The fruit will be...
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Multiples react to fuel duty
Asda has dropped its fuel prices to absorb the government’s duty increase on petrol which comes into force today.The retailer knocked 1p per litre off its fuel at the weekend and has since reduced it by a further 1.5p per. From...
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Kwik Save label thrives
Kwik Save’s new own label ranges have achieved high levels of awareness, penetration, and repeat purchase and performed on a par with Asda’s and Tesco’s own label, according to research commissioned by the chain.NFO WorldGroup’s survey found...
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Asda’s new banking focus
Financial services are now a major strategic priority for Asda, according to financial services director David Rutley.He said Asda would launch a credit card in the next few months, as it puts together “an authoritative financial services...
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The boy George leaves home
Asda has let its favourite child loose in the high street with a confidence that appears well placed. Elaine Watson reportsSupermarket clothes were a bit of a joke 10 years ago: cheap, and a bit nasty. Wander into Leeds or Croydon...
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Legal chief Longworth leaves Tesco for Asda
Tesco’s group trading law and technical director John Longworth is moving to take up a similar post at Asda.Longworth will join in November as executive board director for external affairs. His responsibilities will include government...
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Asda targets uni freshers
Asda is launching a campaign to attract students to shop at its stores as universities and colleges gear up for the start of the academic year.One of the main planks of the campaign is sponsorship of a 16-page supplement, called Dish, to the...
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In Profile: Q&A with Kieron Mayes, Format Director, Somerfield
What is your career background? I worked for Asda for seven years in various operational roles, with responsibilities such as head office merchandising. After that I...
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Recruitment Asda-style
Darren Evans recounts Asda’s extensive recruitment process in readiness for the opening of a new storeWith one of the lowest levels of unemployment across the country, we always knew that recruiting 450 colleagues for a new 50,000 sq...
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Asda and NFU wise up to weather
Asda and the National Farmers’ Union have met to discuss the impact of ever-changing weather patterns on food production and minimise the potential disruption to supply. NFU president Sir Ben Gill and Asda boss Tony de Nunzio said the food...
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Asda depot saves £15m
Asda aims to slash £15m from transport costs by centralising distribution of slow-moving lines through a colossal new depot at Lutterworth.The 1.1 million sq ft distribution centre which opened this week will enable Asda to move to daily...
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Which way Safeway?
The threat of legal challenge from Asda's US parent Wal-Mart could delay publication of the Competition Commission ruling on the takeover of Safeway. The Sunday Telegraph said the report is understood to recommend that Asda, Sainsbury and...
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Just the tonic for Boots
Is Boots equipped to face the challenges of grocery? Elaine Watson reportsRichard Baker knows a thing or two about selling toiletries, and with lengthy stints at the marketing departments of Mars and Asda under his belt, he knows a...
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asda move signals a new era of change
from Mark Dorgan, Management Group, PA Consulting GroupSir; Your report that Asda has moved ahead of Sainsbury to become the UK’s second largest supermarket behind Tesco (The Grocer, August 2), has raised a few questions in my mind. ...