Asda news and analysis – Page 180
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Bisto beefs up potatoes
Frozen potato specialist Cheviot Foods has added another product to its Bisto-branded offering.Bisto Crispies will line up alongside Bisto Roasts from this month, initially launching into Asda in a two packs for £2 promotion, or £1.79 for a...
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The cream of the crop
Dairy manufacturers were asked this month to nominate their favourite yogurt buyers and one name cropped up again and again. Naomi Hanfell from Asda was so popular that several suppliers refused to nominate any other buyer.One said: “In 20...
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A hub of expertise
Siân Harrington explores how Asda’s centralised policy makes effective use of the retailer’s media opportunities The Asda Media Centre, near the Leeds head office, has five employees – four with advertising backgrounds and director...
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The new media moguls
As Asda tests instore digital advertising, Sian Harrington asks if supermarkets can work as media ownersOn Monday Asda becomes the latest multiple to pilot instore digital advertising – cementing the trend for food retailers to become...
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Top two a serious threat in non-food
Grocery multiples now retail over £67bn per annum and non-food (clothing, general merchandise, music and video and electrical) is the fastest growing category, with a 15% year-on-year growth according to ACNielsen Scantrack. Tesco and Asda...
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Tesco summer availability ace
The average multiple stocks 50 different skus of ice cream tubs, with 15% of the category on promotion. At this time of year, 14% of normal lines and 27% of promotional products are low on stock. Asda shoppers love a deal judging by a whopping...
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New labels for Anakena
Chilean wine brand Anakena has been given a facelift to coincide with the addition of single vineyard and premium labels to the range.The collection, which has won listings with Asda from this month and Thresher from late November, has been...
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Outdoor opportunity
Posters are being neglected by multiples says Siân HarringtonThere is something rather delicious about seeing a 96-sheet poster advertising Tesco located just outside an Asda store, or vice versa. However, research exclusive to The...
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Asda’s central packing switch
Asda’s switch from instore butchery to centrally packed meat has begun in earnest with the unveiling of its first dedicated packing plant.The £32m Dawn Meats Group factory, newly built on a 20-acre site at Cross Hands in Carmarthenshire, is...
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Fresh face for short life cakes
Asda has appointed a new member of the bakery team to replace Glenn Bancroft as buyer for short life cakes.Richard Rothon takes overfrom Bancroft after two years working with Asda Brand.Rothon studied for a degree in food science from...
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Bond heads operations as Asda restructures
Asda has appointed Andy Bond chief operating officer as part of a senior management team restructure. Formerly, trading director for non-food, he will be responsible for retail and logistics and continues his role with Global George and his...
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Asda in fruit and veg reg tussle
Asda has been fined £1,000 for selling substandard fruit and vegetables as a result of a ruling by the House of Lords on whether certain EU regulations are applicable to the UK.The supermarket was prosecuted by the Department for Environment,...
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Living to trial non-food ideas
Asda has revealed that its pilot food-free supermarket, which it will be opening in Walsall in the autumn, will be called Asda Living, and has launched several initatives in non-food.A spokesman said the name was intended to reflect that the...
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Asda restructures management team
Asda has appointed Andy Bond as new chief operating officer as part of a major senior management team restructure.Bond has been with Asda for 10 years and is taking the post that was vacated when Richard Baker left to become chief executive...
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Asda fails the apple challenge
Asda begins the phased rollout of its online shopping service next month but The Grocer 33 online mystery shopping survey this week shows it needs to invest in training store pickers about appropriate substitutions. The cheapest-on-display bag...
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Single-serve for Chenet
Asda is continuing the trend towards single-serve wine with the launch of 250ml bottles of French brand J.P. Chenet.The supermarket is adding single Colombard/Chardonnay and Cabernet/Syrah to the range, following the success of the wines in...
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Safeway: the exodus
Shoppers are abandoning Safeway in huge numbers. Is there anything Sir Ken can do to stem the loss? Liz Hamson reportsBut Sir Ken may have underestimated the competition from Tesco and Asda and over-estimated the appeal of...
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Young talent with an eye on the summit
Leading Edge members keen to rise high got advice from an expert in Leeds as Ronan Hegarty reportsLeading Edge, IGD’s networking group for young grocery professionals, held its first northern convention at Asda House in Leeds this...
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Asda boosts its Fairtrade range
Asda is adding four Cafedirect Fairtrade hot beverage lines following the success of this year’s Fairtrade Fortnight. Asda has been working closely with the Fairtrade Foundation to extend the range of Fairtrade products available in its stores...
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Asda cranks up its health credentials
Asda is ramping up its healthy offering with the refocus of Good for You! and the expansion of its kids range.The retailer is doing a u-turn on Good for You!, which was relaunched last year as a diet brand. After listening to customer feedback...