Asda news and analysis – Page 180
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Asda price cut ‘madness’
Angry rivals claim Asda has wiped millions off their profits by slashing the price of spirits with nearly two months to go before Christmas.Asda fired the first salvo in the seasonal price war this week with spirits promotions so deep it...
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UK acts as test market for Wal-Mart financial
The UK has become a global test market for Wal-Mart as it extends its financial services offer, said financial services director David Rutley.Asda has introduced a life insurance and a mortgage life insurance product on trial at 40 stores in...
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Where the multiples are focusing their activity
>>Sainsbury extends stores and converts warehouse space…Asda remodels and opens standalone george…non-food takes 50% in tesco extraSainsbury - Sainsbury has been reshaping its stores as part of its business transformation...
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Market is ripe for discounters
The EDLP tactics of Asda and Tesco may have opened rather than closed the doors to the hard discounters in the UK, retail experts have warned.Speakers at Citigroup Smith Barney’s annual food retailing conference highlighted the growing...
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Asda gets new Levi’s
Asda will be the first UK retailer to stock the new Levi Strauss value brand of jeans.The Signature brand is due to launch in Asda in February with mens’ jeans appearing in 80 stores and womens’ in 20 stores.The brand made its world...
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Asda digs local produce
Sales of Welsh potatoes at Asda stores in Wales rose 40% this year on the back of its initiative to promote all things local. Pembrokeshire potatoes were sold at all of Asda’s 15 stores in Wales, backed by a promotional campaign celebrating...
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organic squeeze?
Organics is jealously guarding its space as functional and fairly traded foods appeal to similar consumer aspirations. Helen Gregory reportsRichard Dent, Asda’s grocery speciality food buyer, agrees that it has had to rethink...
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Tesco strong on beauty
Tesco reclaims its place at the top of the fascia chart this week closely followed by Asda which has moved up to second place.Tesco is particularly strong on health and beauty promotions, while Asda features good displays of soft drinks and...
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Deal-seekers catch a cold at Asda
Sales of cold and flu remedies start to rise dramatically during the autumn. Although the category may be relatively small, we recorded an average of 46 SKUs per store,and the retail profit per square metre is quite attractive.While advance...
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Room for manoeuvre
Despite being a vociferous advocate of all things non food, Asda intends to steer clear of larger electrical goods, sticking to a few smaller items like toasters and kettles. "Our philosophy is to stock items which are part of someone's weekly...
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Shayle joins Iceland to expand customer offer
Iceland has recruited Steph Shayle, Asda’s general manager for core non-food categories, to fill the newly created post of category manager of frozen prepared food.She will head an eight-strong buying team aiming to expand Iceland’s customer...
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JS buoyed by cheap drinks
Sainsbury leaps two places to the top of the chart this week and is particularly strong on price promotions in the alcoholic drinks section with a wide range of wines and spirits on offer.Tesco, Morrisons and Asda all slip down the chart...
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Storewatch
ÂAnd where the rest fell downAsda Date of shopping trip: 14.6.02 Time taken in store: 50 mins Time of shopping trip: 9.42 Time taken at checkout: ...
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The real console experts
Supermarkets are getting a grip on gaming in the wake of the success of PlayStation 2 and the rise of budget titlesAsda used to employ the services of 11-year old Wigan schoolboy Daniel Willis to advise it on the best computer and...
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Six of the best petfood buyers
>>nominated this monthbuyer, petcareasdaAlam worked for design agency Walker Pinfold Associates before going travelling in 1997. On his return he joined Asda as a healthcare and pharmacy trading assistant. He became a...
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Tesco back at the top
Tesco reclaims the top spot in the chart this week forcing Morrisons down to second place. Tesco is particularly strong on health and beauty while Morrisons continues to be dominated by multibuy offers.Elsewhere in the chart, Asda...
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Kent goes on Asda shelves
Asda is stocking apples sourced locally in its 11 Kent stores following a successful trial with strawberries last year.The retailer is working with Kent County Council’s Produced in Kent initiative to promote the apples. The fruit will be...
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Multiples react to fuel duty
Asda has dropped its fuel prices to absorb the government’s duty increase on petrol which comes into force today.The retailer knocked 1p per litre off its fuel at the weekend and has since reduced it by a further 1.5p per. From...
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Kwik Save label thrives
Kwik Save’s new own label ranges have achieved high levels of awareness, penetration, and repeat purchase and performed on a par with Asda’s and Tesco’s own label, according to research commissioned by the chain.NFO WorldGroup’s survey found...
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Asda’s new banking focus
Financial services are now a major strategic priority for Asda, according to financial services director David Rutley.He said Asda would launch a credit card in the next few months, as it puts together “an authoritative financial services...