Asda has changed its frozen vegetable supplier in order to save food miles.
The grocery retailer has awarded Leeds-based frozen food supplier, Fullers Foods International, a multi-million pound contract to source UK frozen vegetables for all its stores.
The deal means that several thousand additional acres of vegetables can be grown in the UK, including space for broccoli, cauliflower and peas.
Asda’s frozen vegetable general manager, Andrew Palfrey, said: “This is a bold move that will deliver great quality and value to our customers whilst once again demonstrating our support for UK farmers.”
The grocery retailer has awarded Leeds-based frozen food supplier, Fullers Foods International, a multi-million pound contract to source UK frozen vegetables for all its stores.
The deal means that several thousand additional acres of vegetables can be grown in the UK, including space for broccoli, cauliflower and peas.
Asda’s frozen vegetable general manager, Andrew Palfrey, said: “This is a bold move that will deliver great quality and value to our customers whilst once again demonstrating our support for UK farmers.”
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