Asda has opened its largest refill store to date, in York.
The latest opening – Asda’s third ‘sustainability store’, the first of which opened in Leeds last year – is also the biggest refill store in the UK, according to the supermarket.
Asda’s refill stores offer household brands without the usual packaging thanks to a ground-breaking tie-up with fmcg giants such as Unilever, Kellogg’s and Nestlé.
The store in York’s Monk Cross stocks over 100 branded and own-brand products sold loose in a huge 18-bay refill zone.
The range includes Yorkshire tea, Kellogg’s cereals, Napolina pasta and an extensive selection of Asda-brand cereals, rice and pasta, all sold at the same price or cheaper than packaged equivalents.
Customers visiting the store can fill their own containers or buy a reusable one.
“Creating the largest refill zone in a UK supermarket is a real achievement and was made possible thanks to a huge cross-functional effort from Asda colleagues and our supplier partners,” said Asda director of commercial sustainability Susan Thomas.
“We hope the sheer variety offered across our range of 100 branded and own-label loose products, plus bringing together several simple ways for customers to reduce, reuse or recycle at home, means every one of our shoppers can find a reason to participate in our offer and help move us towards refill being part of every shopping trip.”
Read more: Tesco launches ‘Loop’ refillable aisle boasting 88 branded and own-label products
The York Asda store’s range includes:
- Fifteen varieties of cereals including Kellogg’s Coco Pops, Cornflakes, Frosties and Crunchy Nut, as well as Asda own brand and Quaker Oats
- Original, Gold, decaf and loose leaf Yorkshire Tea as well as Taylors of Harrogate Espresso, Lazy Sunday, Rich Italian, Hot Lava Java and decaf coffee beans
- Twelve different types of pasta such as Asda own-brand fusilli and penne as well as Napolina macaroni, rigatoni, green pea fusilli and red lentil penne, along with Asda own-brand and Tilda rice
- Dry Mars petfood for cats and dogs including Dreamies, Whiskas, Pedigree Mixer and Chappie
- A “huge” variety of baking and snacking lines including nuts, sugar and for the first time, Dr Oetker sprinkles and chocolate drops
- Proctor & Gamble’s Aussie, Pantene, Head & Shoulders and Herbal Essences in a refill bay
- Three Unilever bays – one health and beauty which includes Radox shower gel, Alberto Balsam and Simple hand wash prefills, Persil laundry refill as well as Cif Eco Refill
- A SodaStream feature bay with 10 flavours as well as a Brita water feature bay.
A fourth Asda sustainability store is due to open in Milton Keynes by the end of this year.
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