Asda trumps Tesco discount move

As revealed on thegrocer.co.uk (15 September), Tesco this week launched a new range of 350 discounted items in response to the recent gains made by discounters such as Aldi and Lidl. But the news was trumped yesterday when Asda signalled a major price war by slashing the cost of 5,000 items, including every product in its Smart Price range, as Asda chief executive Andy Bond said food inflation had peaked.