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Top 20 cereals
TOP 20 CerealsSALES
      £m change (£m) change (%)
Total volume change: –3.4% Total Category 1,341.30 –77.6 –5.5
      Total Own Label 286.4 –15.2 –5.0
             
1 1 Weetabix Weetabix 139.4 0.8 0.6
2 2 Quaker Quaker Oats 111.6 –10.7 –8.7
3 3 Crunchy Nut Kellogg’s 73.7 –4.8 –6.1
4 4 Special K Kellogg’s 58.8 –9.5 –13.9
5 5 Coco Pops Kellogg’s 52.4 –2.2 –4.1
6 6 Corn Flakes Kellogg’s 47.3 –5.6 –10.6
7 7 Shreddies Cereal Partners 46.1 –4.4 –8.7
8 8 Cheerios Cereal Partners 44.7 –3.1 –6.6
9 9 Rice Krispies Kellogg’s 38.7 –1.7 –4.3
10 10 Shredded Wheat Cereal Partners 33.6 –2.3 –6.3
11 12 Alpen Weetabix 31.1 –2.2 –6.5
12 11 All Bran Kellogg’s 27.2 –6.3 –18.8
13 13 Dorset Cereals muesli Dorset Cereals 23.5 –1.9 –7.5
14 15 Jordans Crunchy  Jordans & Ryvita Co 22.0 –1.2 –5.3
15 16 Krave Kellogg’s 21.9 –0.1 –0.7
16 17 Jordans Country Crisp Jordans & Ryvita Co 21.4 0.3 1.2
17 14 Frosties Kellogg’s 21.4 –2.1 –8.8
18 18 Fruit & Fibre Kellogg’s 17.2 –1.2 –6.6
19 19 Variety Kellogg’s 16.1 –1.3 –7.3
20 20 Weetos Weetabix 14.4 1.1 8.1