FINAL RANK | Store Name | Twitter followers | Twitter followers (000's) | Twitter engagement | Engagement score | Facebook followers | Facebook followers ('000's) | Facebook engagement | Engagement score |
1 | IRN-BRU | 23118 | 23.12 | 1383 | 6.0% | 317,615 | 317.62 | 16,460 | 5.2% |
2 | Dolmio UK | 48 | 0.05 | 1 | 2.1% | 12,387 | 12.39 | 9,554 | 77.1% |
3 | Surf Laundry | 13575 | 13.58 | 1315 | 9.7% | 80,674 | 80.67 | 1,806 | 2.2% |
4 | Tropicana | 184154 | 184.15 | 3867 | 2.1% | 1,104,470 | 1,104.47 | 29,448 | 2.7% |
5 | Chicago Town | 16676 | 16.68 | 4827 | 28.9% | 121,095 | 121.10 | 1,255 | 1.0% |
6 | Uncle Ben's UK | 102 | 0.10 | 3 | 2.9% | 9,264 | 9.26 | 170 | 1.8% |
7 | PG tips | 28710 | 28.71 | 1547 | 5.4% | 454,122 | 454.12 | 5,613 | 1.2% |
8 | Mars, Incorporated | 19013 | 19.01 | 323 | 1.7% | 606,108 | 606.11 | 13,808 | 2.3% |
9 | McVitie's | 43098 | 43.10 | 258 | 0.6% | 98,517 | 98.52 | 12,511 | 12.7% |
10 | Warburtons | 29817 | 29.82 | 186 | 0.6% | 354,973 | 354.97 | 12,218 | 3.4% |
11 | Birds Eye UK | 6399 | 6.40 | 49 | 0.8% | 199,378 | 199.38 | 4,789 | 2.4% |
12 | Persil UK & Ireland | 9342 | 9.34 | 257 | 2.8% | 255,105 | 255.11 | 1,362 | 0.5% |
13 | Tetley Tea Folk | 99680 | 99.68 | 5183 | 5.2% | 526,938 | 147.07 | 516 | 0.4% |
14 | Weight Watchers | 64860 | 64.86 | 3058 | 4.7% | 256,151 | 256.15 | 703 | 0.3% |
15 | Flora | 12314 | 12.31 | 42 | 0.3% | 115,472 | 115.47 | 2,849 | 2.5% |
16 | Lucozade Energy | 58235 | 58.24 | 809 | 1.4% | 604,813 | 604.81 | 2,253 | 0.4% |
17 | Doritos | 22996 | 23.00 | 4593 | 20.0% | 16,386,207 | 16,386.21 | 17,186 | 0.1% |
18 | Aunt Bessie's | 13578 | 13.58 | 105 | 0.8% | 173,387 | 173.39 | 1,084 | 0.6% |
19 | Jacob's | 6348 | 6.35 | 533 | 8.4% | 23,729 | 23.73 | 25 | 0.1% |
20 | Pringles | 23620 | 23.62 | 23012 | 97.4% | 24,769,506 | 24,769.51 | 16,355 | 0.1% |
21 | Young's Seafood | 3794 | 3.79 | 7 | 0.2% | 30,538 | 30.54 | 985 | 3.2% |
22 | Walkers Crisps | 74193 | 74.19 | 263 | 0.4% | 614,448 | 614.45 | 8,514 | 1.4% |
23 | Lindt Chocolate UK | 20790 | 20.79 | 3178 | 15.3% | 442,651 | 442.65 | 419 | 0.1% |
24 | KETTLE Chips | 14350 | 14.35 | 86 | 0.6% | 278,017 | 278.02 | 1,644 | 0.6% |
25 | Volvic | 3284 | 3.28 | 52 | 1.6% | 114,603 | 114.60 | 292 | 0.3% |
26 | Robinsons | 15102 | 15.10 | 19 | 0.1% | 36,731 | 36.73 | 969 | 2.6% |
27 | Yeo Valley | 19117 | 19.12 | 566 | 3.0% | 87,342 | 87.34 | 90 | 0.1% |
28 | Twinings Tea | 40374 | 40.37 | 425 | 1.1% | 216,579 | 216.58 | 687 | 0.3% |
29 | KingsmillCare | 1425 | 1.43 | 462 | 32.4% | 196,471 | 196.47 | 82 | 0.0% |
30 | Quaker Oats | 3393 | 3.39 | 32 | 0.9% | 2,500,000 | 2,500.00 | 8,188 | 0.3% |
31 | Hovis Bakery | 7189 | 7.19 | 130 | 1.8% | 149,494 | 149.49 | 174 | 0.1% |
32 | Monster Energy | 3274946 | 3274.95 | 31548 | 1.0% | 25,141,348 | 25,141.35 | 74,871 | 0.3% |
33 | Anchor | 9072 | 9.07 | 1 | 0.0% | 102,147 | 102.15 | 7,096 | 6.9% |
34 | Dairylea | 3865 | 3.87 | 20 | 0.5% | 210,103 | 210.10 | 1,136 | 0.5% |
35 | Ribena | 18226 | 18.23 | 96 | 0.5% | 666,664 | 666.66 | 3,021 | 0.5% |
36 | Andrex UK | 576 | 0.58 | 4 | 0.7% | 548,972 | 548.97 | 1,827 | 0.3% |
37 | Maltesers UK | 1772 | 1.77 | 638 | 36.0% | 1,539,667 | 1,539.67 | 462 | 0.0% |
38 | Bakers Delight | 2679 | 2.68 | 7 | 0.3% | 11,888 | 11.89 | 120 | 1.0% |
39 | Lurpak | 28465 | 28.47 | 148 | 0.5% | 833,334 | 833.33 | 3,098 | 0.4% |
40 | Müller UK & Ireland | 2545 | 2.55 | 58 | 2.3% | 98,948 | 98.95 | 49 | 0.0% |
41 | Thorntons | 26186 | 26.19 | 21 | 0.1% | 86,129 | 86.13 | 909 | 1.1% |
42 | innocent drinks | 263768 | 263.77 | 420 | 0.2% | 578,314 | 578.31 | 3,939 | 0.7% |
43 | Kleenex | 9315 | 9.32 | 4 | 0.0% | 549,743 | 549.74 | 5,499 | 1.0% |
44 | HARIBO UK | 27741 | 27.74 | 75 | 0.3% | 750,936 | 750.94 | 2,518 | 0.3% |
45 | Pot Noodle | 44859 | 44.86 | 501 | 1.1% | 760,948 | 760.95 | 377 | 0.0% |
46 | Cadbury UK | 297443 | 297.44 | 3330 | 1.1% | 15,464,036 | 15,464.04 | 7,498 | 0.0% |
47 | Kenco | 9922 | 9.92 | 0 | 0.0% | 131,579 | 131.58 | 1,679 | 1.3% |
48 | Cravendale | 16023 | 16.02 | 123 | 0.8% | 177,572 | 177.57 | 92 | 0.1% |
49 | Capri Sun | 3970 | 3.97 | 49 | 1.2% | 1,193,452 | 1,193.45 | 423 | 0.0% |
50 | Pepsi™ | 3043474 | 3043.47 | 92712 | 3.0% | 36,086,906 | 36,086.91 | 1,672 | 0.0% |
51 | McCain UK | 4984 | 4.98 | 0 | 0.0% | 146,678 | 146.68 | 1,221 | 0.8% |
52 | Ginsters | 25067 | 25.07 | 322 | 1.3% | 126,581 | 126.58 | 33 | 0.0% |
53 | Comfort UK & IRE | 12443 | 12.44 | 41 | 0.3% | 177,087 | 177.09 | 310 | 0.2% |
54 | evian | 36355 | 36.36 | 137 | 0.4% | 1,560,097 | 1,560.10 | 1,596 | 0.1% |
55 | Lenor | 0.00 | 0 | 0.0% | 135,537 | 135.54 | 63,185 | 46.6% | |
56 | Felix | 0.00 | 0 | 0.0% | 255,979 | 255.98 | 34,075 | 13.3% | |
57 | Catherdral City | 0.00 | 0 | 0.0% | 25,359 | 25.36 | 1,598 | 6.3% | |
58 | Mr Kipling | 22114 | 22.11 | 26 | 0.1% | 165,543 | 165.54 | 412 | 0.2% |
59 | Whiskas UK | 10827 | 10.83 | 11 | 0.1% | 116,478 | 116.48 | 217 | 0.2% |
60 | Weetabix | 18860 | 18.86 | 158 | 0.8% | 605,210 | 605.21 | 76 | 0.0% |
61 | Red Bull | 2149515 | 2149.52 | 7821 | 0.4% | 47,038,074 | 47,038.07 | 19,875 | 0.0% |
62 | PizzaExpress | 136147 | 136.15 | 106 | 0.1% | 283,237 | 283.24 | 408 | 0.1% |
63 | Velvet | 0.00 | 0 | 0.0% | 105,209 | 105.21 | 2,250 | 2.1% | |
64 | Highland Spring | 5652 | 5.65 | 33 | 0.6% | 317,000 | 317.00 | 40 | 0.0% |
65 | Dettol | 0.00 | 0 | 0.0% | 267,229 | 267.23 | 4,393 | 1.6% | |
66 | Napolina | 0.00 | 0 | 0.0% | 148 | 0.15 | 2 | 1.4% | |
67 | Coca-Cola GB | 140308 | 140.31 | 780 | 0.6% | 101,107,178 | 101,107.18 | 7,244 | 0.0% |
68 | Philadelphia UK | 435 | 0.44 | 0 | 0.0% | 1,122,819 | 1,122.82 | 2,566 | 0.2% |
69 | Flavour/McCoys | 10807 | 10.81 | 15 | 0.1% | 147,253 | 147.25 | 57 | 0.0% |
70 | Heinz Beans | 0.00 | 0 | 0.0% | 1,929,763 | 1,929.76 | 10,445 | 0.5% | |
71 | NESCAFÉ Coffee | 65709 | 65.71 | 330 | 0.5% | 34,780,281 | 34,780.28 | 487 | 0.0% |
72 | Old El Paso UK | 6758 | 6.76 | 14 | 0.2% | 819,081 | 819.08 | 59 | 0.0% |
73 | John West | 0.00 | 0 | 0.0% | 22,392 | 22.39 | 107 | 0.5% | |
74 | Dairy Milk | 0.00 | 0 | 0.0% | 14,653,014 | 14,653.01 | 59,162 | 0.4% | |
75 | Pedigree UK | 14451 | 14.45 | 4 | 0.0% | 157,995 | 158.00 | 63 | 0.0% |
76 | Alpro | 61813 | 61.81 | 99 | 0.2% | 1,642,733 | 1,642.73 | 101 | 0.0% |
77 | KITKAT | 350448 | 350.45 | 1187 | 0.3% | 257,999,678 | 257,999.68 | 192 | 0.0% |
78 | Magnum UK | 55526 | 55.53 | 5 | 0.0% | 12,222,113 | 12,222.11 | 4,642 | 0.0% |
79 | ActiviaUK | 11824 | 11.82 | 2 | 0.0% | 5,492,219 | 5,492.22 | 1,059 | 0.0% |
80 | Galaxy Chocolate | 10190 | 10.19 | 21 | 0.2% | 1,965,143 | 1,965.14 | - | 0.0% |
81 | Schweppes | 3510 | 3.51 | 0 | 0.0% | 393,900 | 393.90 | 133 | 0.0% |
82 | Special K | 14174 | 14.17 | 5 | 0.0% | 3,244,982 | 3,244.98 | 82 | 0.0% |
83 | Bernard Matthews | 0.00 | 0 | 0.0% | 27,616 | 27.62 | 31 | 0.1% | |
84 | HellmannsUK | 9581 | 9.58 | 6 | 0.1% | 5,745,022 | 5,745.02 | 13 | 0.0% |
85 | Fanta GB | 39837 | 39.84 | 17 | 0.0% | 18,997,326 | 18,997.33 | 65 | 0.0% |
86 | Fairy | 0.00 | 0 | 0.0% | 366,349 | 366.35 | 369 | 0.1% | |
87 | Bisto | 0.00 | 0 | 0.0% | 88,769 | 88.77 | 87 | 0.1% | |
88 | Finish UK | 2734 | 2.73 | 0 | 0.0% | 82,995 | 83.00 | 2 | 0.0% |
89 | Airwick | 0.00 | 0 | 0.0% | 211,030 | 211.03 | 152 | 0.1% | |
90 | Ariel | 0.00 | 0 | 0.0% | 1,668,132 | 1,668.13 | 236 | 0.0% | |
91 | Kinder | 0.00 | 0 | 0.0% | 11,408,098 | 11,408.10 | 1,363 | 0.0% | |
92 | Wrigleys Extra | 0.00 | 0 | 0.0% | 764,463 | 764.46 | 33 | 0.0% | |
93 | Princes | 0.00 | 0 | 0.0% | 1,869 | 1.87 | - | 0.0% | |
94 | Plenty Food INT | 336 | 0.34 | 0 | 0.0% | - | - | 0.0% | |
96 | Mullerlight | 0.00 | 0 | 0.0% | - | - | 0.0% | ||
97 | Richmond | 0.00 | 0 | 0.0% | - | - | 0.0% | ||
98 | Bold | 0.00 | 0 | 0.0% | - | - | 0.0% |
FINAL RANK | Store Name | Twitter followers | Twitter followers (000's) | Twitter engagement | Engagement score | Facebook followers | Facebook followers (000's) | Facebook engagement | Engagement score |
1 | Waitrose | 281791 | 281.79 | 1845 | 0.65% | 371,167 | 371.17 | 8068 | 2.17% |
2 | Aldi Stores UK | 299293 | 299.29 | 5215 | 1.74% | 1,534,708 | 1,534.71 | 3325 | 0.22% |
3 | Co-op Food | 108073 | 108.07 | 682 | 0.63% | 205,367 | 205.37 | 721 | 0.35% |
4 | M&S | 528149 | 528.14 | 1703 | 0.32% | 4,621,092 | 4,621.01 | 14147 | 0.31% |
5 | Sainsbury's | 481025 | 481.02 | 1783 | 0.37% | 1,554,480 | 1,554.49 | 2376 | 0.18% |
6 | Asda | 431221 | 431.22 | 426 | 0.10% | 1,799,495 | 1,799.50 | 9980 | 0.55% |
7 | Iceland Foods ❄️ | 127308 | 127.3 | 616 | 0.48% | 475,009 | 475.01 | 122 | 0.03% |
8 | Lidl UK | 304082 | 304.08 | 942 | 0.31% | 1,635,544 | 1,635.54 | 3439 | 0.21% |
9 | Tesco | 486975 | 486.97 | 1617 | 0.33% | 2,208,640 | 2,208.64 | 1514 | 0.07% |
10 | Morrisons | 231170 | 231.17 | 612 | 0.26% | 588,792 | 588.80 | 705 | 0.12% |