4 weeks to 05/03/2017 | ||||||||
---|---|---|---|---|---|---|---|---|
Ranking | Brand | Number of promotions | Last month | Last year | Average % saving | Average % saving 1 year ago | Average % saving 1 month ago | Average savings % change y-o-y |
1(1) | Cadbury | 445 | 361 | 394 | 27.1% | 32.2% | 29.7% | -5.0% |
2(2) | McVitie's | 243 | 223 | 239 | 34.8% | 34.0% | 29.8% | 0.9% |
3(3) | Birds Eye | 235 | 219 | 193 | 33.6% | 33.9% | 35.4% | -0.2% |
4(4) | Nestle | 221 | 185 | 298 | 34.2% | 37.4% | 36.5% | -3.1% |
5(6) | Walkers | 149 | 121 | 121 | 35.0% | 34.7% | 36.1% | 0.3% |
6(7) | Mr Kipling | 129 | 113 | 108 | 33.6% | 34.1% | 34.3% | -0.6% |
7(5) | Coca-Cola | 117 | 139 | 177 | 31.9% | 35.7% | 28.2% | -3.8% |
8(8) | Kellogg's | 110 | 108 | 150 | 38.9% | 41.4% | 41.9% | -2.5% |
9(9) | Mars | 105 | 103 | 228 | 37.9% | 39.3% | 35.0% | -1.3% |
10(12) | Heinz | 95 | 99 | 108 | 27.9% | 25.8% | 29.5% | 2.1% |
Total o/l | 1684 | 1782 | 1822 | 26.4% | 27.4% | 26.7% | -1.0% | |
Total brands | 9858 | 9888 | 10204 | 31.8% | 33.5% | 32.3% | -1.7% | |
Total | 11542 | 11670 | 12026 | 31.0% | 32.6% | 31.5% | -1.6% |