Heineken’s bestselling lager brands | |
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Sources: Nielsen 52 w/e 8 October 2016/Brand View 52 w/e 21 March 2017 | |
#1 Foster’s | |
Value last year: £392.5m | |
% Change: +0.7% | |
Delisted: 8 skus | |
Including: 4x568ml lager cans, 4x300ml Radler bottles and 4x440ml spiced rum flavour | |
Remaining: 2 skus | |
Including: 4x440ml and 20x440ml lager cans. | |
Sales value for Foster’s lager only | |
#2 Kronenbourg | |
Value last year:£131.8m | |
% change: +16.9% | |
Delisted: 5 skus | |
Including: 12x440ml cans and 660ml bottle | |
Remaining: 1 sku | |
Including: 4X440ml lager cans | |
#3 Heineken | |
Value last year: £68.0m | |
% change: +9.5% | |
Delisted: 2 skus | |
Including: 12x330ml and 4x330ml bottles | |
Remaining: 5 skus | |
Including: 6x330ml cans and 0.0% no alcohol bottle | |
#4 Desperados | |
Value last year:£41.4m | |
% change: +8.6% | |
De-listed: 3 skus | |
Including: 250ml can | |
Remaining: 4 skus | |
Including: two SKUs including 3x330ml Desperados Red | |
#5 Birra Moretti | |
Value last year:£21.6m | |
% change: +53.5% | |
De-listed: 4 skus | |
Including: 4x330ml bottles | |
Remaining: 0 skus |