4 weeks to 09/04/2017 | ||||||||
---|---|---|---|---|---|---|---|---|
Ranking | Brand | Number of promotions | Last month | Last year | Average % saving | Average % saving 1 year ago | Average % saving 1 month ago | Average savings % change y-o-y |
1(1) | Cadbury | 832 | 471 | 449 | 19.3% | 27.6% | 27.2% | -8.2% |
2(5) | Walkers | 280 | 161 | 125 | 18.4% | 32.5% | 33.8% | -14.0% |
3(4) | Nestle | 273 | 240 | 340 | 28.7% | 31.4% | 33.6% | -2.7% |
4(2) | McVitie's | 229 | 248 | 260 | 36.6% | 34.4% | 35.4% | 2.1% |
5(3) | Birds Eye | 216 | 243 | 216 | 31.7% | 31.9% | 33.6% | -0.2% |
6(8) | Mars | 148 | 113 | 182 | 37.0% | 37.3% | 39.0% | -0.3% |
7(6) | Mr Kipling | 142 | 137 | 113 | 30.6% | 34.9% | 33.7% | -4.3% |
8(10) | Heinz | 115 | 99 | 100 | 26.8% | 24.3% | 27.5% | 2.5% |
9(7) | Coca-Cola | 115 | 120 | 152 | 30.9% | 39.2% | 30.6% | -8.3% |
10(9) | Kellogg's | 110 | 109 | 132 | 35.6% | 41.3% | 38.0% | -5.7% |
Total o/l | 1733 | 1666 | 1819 | 25.4% | 26.5% | 25.9% | -1.1% | |
Total brands | 10019 | 9921 | 10266 | 28.9% | 32.5% | 31.7% | -3.6% | |
Total | 11752 | 11587 | 12085 | 28.4% | 31.6% | 30.8% | -3.2% |