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Promodynamic retailers
4 weeks to 23rd April 2017      
  Asda Co-op Morrisons Sainsbury's Tesco Waitrose
Number of offers 2074 917 2152 2642 2431 1342
Number last month 2521 771 2313 2840 2447 1295
% change m-o-m -17.73% 18.94% -6.96% -6.97% -0.65% 3.63%
Number last year 2456 772 2228 2880 2348 1292
% change on last year -15.55% 18.78% -3.41% -8.26% 3.53% 3.87%
Average start price (£) per UNIT £2.81 £2.69 £3.04 £3.39 £3.27 £4.23
Typical Average TOTAL £ saving £1.27 £1.44 £1.41 £1.32 £1.38 £1.79
Typical Average TOTAL % saving 27.0% 33.5% 30.1% 26.3% 27.0% 30.3%
Average % saving last month 29.8% 33.5% 32.0% 26.7% 29.6% 30.5%
% savings change m-o-m -9.48% -0.15% -5.76% -1.66% -8.86% -0.64%
Average % saving last year 28.3% 36.0% 33.1% 29.1% 35.6% 31.6%
% savings change on last year -4.62% -7.06% -8.84% -9.91% -24.21% -4.08%
Current Brand:own-label ratio 89:11 73:27 88:12 79:21 86:14 87:13
Ratio 1 year ago 90:10 72:28 88:12 80:20 85:15 88:12
Average % saving (branded) 28.0% 36.1% 30.6% 26.7% 27.1% 30.0%
Average % saving (o/l) 19.0% 26.3% 26.6% 24.5% 26.4% 32.4%