TAKE HOME SHARE | ||||
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Kantar Worldpanel: 52 w/e 29 January 2017 | ||||
TOTAL | VALUE | VOLUME | ||
£m | y-o-y% | kgs (m) | y-o-y% | |
Total Ingredients | 64.4 | 2.1 | 13.0 | 2.2 |
Sausages | 47.6 | 9.1 | 8.4 | 7.4 |
Burger | 32.3 | 17.3 | 6.0 | 12.1 |
Grills (Escalopes Grills) | 28.5 | -0.2 | 5.2 | 5.0 |
Ready Meals | 26.9 | 18.4 | 5.2 | 17.8 |
Pastry | 23.3 | -0.3 | 4.1 | 0.4 |
Total Deli | 22.3 | 3.6 | 1.5 | 5.6 |
Snacks | 20.8 | 24.6 | 2.8 | 40.0 |
Meal Centres (Bac Fil Nug Ot | 18.3 | -9.0 | 3.0 | -6.5 |
Total Meat Free | 284.1 | 6.4 | 49.2 | 7.0 |
· Meat-free continues to benefit from UK consumers leaning towards healthier options, with an extra £17.2m added to the market.
· This growth has been driven by 114k more buyers as well as an increase in frequency of purchase among the main retailers; even though almost 50% of volume sales are on promotion, the category is mainly driven by organic growth.
· Promotional sales growth comes mainly from an increase in temporary price cuts, now taking over from y-for-£x as the top mechanic as the market looks for simpler promotions.
· Burgers' 17.3% growth has been led by price increases and the subsector is dominated by branded products, while ready meals' 18.4% growth is mainly due to own label.
· Even though frozen products make up 60% of the spend in meat free, chilled is growing more rapidly with both branded and own label seeing growth; frozen's performance is more driven by branded lines.
· The meat-free category is dominated by brands, with Quorn in the lead, taking over 60% of all spend and setting the pace of the category, with the portfolio broadened into meat-free fish and vegan options.
Cristina Noriega, Kantar Worldpanel
BRANDS VS OWN LABEL | ||||
---|---|---|---|---|
Kantar Worldpanel: 52 w/e 29 January 2017 | ||||
VALUE | VOLUME | |||
£m | y-o-y% | kgs (m) | y-o-y% | |
Branded | 229.0 | 7.2 | 36.9 | 7.2 |
Own label | 55.1 | 3.3 | 12.4 | 6.6 |
CHILLED VS FROZEN | ||||
---|---|---|---|---|
Kantar Worldpanel: 52 w/e 29 January 2017 | ||||
VALUE | VOLUME | |||
£m | y-o-y% | kgs (m) | y-o-y% | |
Chilled | 115.2 | 13.5 | 14.6 | 19.3 |
Frozen | 168.9 | 2.1 | 34.6 | 2.6 |
RETAIL SHARE | ||||
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Kantar Worldpanel: 52 w/e 29 January 2017 | ||||
TRADING | VALUE | |||
retailers | grocery | category | index | y-o-y% |
Waitrose | 5.0 | 8.1 | 161 | 23.5 |
Sainsbury's | 14.2 | 20.0 | 141 | 6.4 |
Iceland | 2.2 | 2.9 | 134 | 5.5 |
Tesco | 25.2 | 28.0 | 111 | 5.2 |
Asda | 13.2 | 14.3 | 108 | -3.9 |
Morrisons | 10.0 | 9.4 | 94 | 16.9 |
The Co-Operative | 5.2 | 3.6 | 69 | -3.3 |
Marks & Spencer | 3.5 | 2.0 | 56 | 0.6 |
Aldi | 5.3 | 2.1 | 41 | 3.9 |
Lidl | 4.0 | 1.2 | 30 | 20.4 |