4 weeks to 07/05/2017 | ||||||||
---|---|---|---|---|---|---|---|---|
Ranking | Brand | Number of promotions | Last month | Last year | Average % saving | Average % saving 1 year ago | Average % saving 1 month ago | Average savings % change y-o-y |
1(1) | Cadbury | 577 | 832 | 439 | 24.6% | 29.6% | 19.3% | -5.0% |
2(3) | Walkers | 274 | 279 | 150 | 20.5% | 33.0% | 18.3% | -12.5% |
3(3) | Nestle | 220 | 340 | 338 | 32.1% | 31.8% | 27.8% | 0.2% |
4(4) | McVitie's | 219 | 229 | 253 | 34.9% | 35.0% | 36.8% | -0.1% |
5(9) | Birds Eye | 200 | 216 | 196 | 31.2% | 31.3% | 30.9% | 0.0% |
6(5) | Mars | 137 | 168 | 198 | 38.3% | 38.3% | 36.6% | 0.0% |
7(8) | Kellogg's | 129 | 116 | 149 | 34.2% | 39.5% | 35.5% | -5.2% |
8(6) | Coca-Cola | 127 | 121 | 148 | 25.7% | 39.6% | 30.8% | -14.0% |
9(10) | Heinz | 126 | 115 | 100 | 26.7% | 24.7% | 26.8% | 2.0% |
10(7) | Mr Kipling | 123 | 145 | 137 | 30.8% | 34.6% | 30.6% | -3.8% |
Total o/l | 1765 | 1737 | 1821 | 25.7% | 26.4% | 25.4% | -0.7% | |
Total brands | 9411 | 10015 | 10301 | 29.8% | 32.4% | 28.9% | -2.5% | |
Total | 11176 | 11752 | 12122 | 29.2% | 31.5% | 28.4% | -2.3% |