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4 weeks to 1st October 2017
  Asda Co-op Morrisons Sainsbury's Tesco Waitrose
Number of offers 2513 828 2163 2491 2171 1224
Number last month 2516 804 2136 2522 2129 1230
% change m-o-m -0.12% 2.99% 1.26% -1.23% 1.97% -0.49%
Number last year 2414 879 2479 3186 2505 1317
% change on last year 4.10% -5.80% -12.75% -21.81% -13.33% -7.06%
Average start price (£) per UNIT £3.32 £4.02 £4.42 £4.85 £4.43 £6.13
Typical Average TOTAL £ saving £1.20 £1.42 £1.63 £1.38 £1.35 £1.99
Typical Average TOTAL % saving 27.7% 34.8% 34.4% 27.7% 31.2% 29.5%
Average % saving last month 27.6% 34.8% 31.9% 28.1% 30.4% 30.0%
% savings change m-o-m 0.15% -0.11% 7.73% -1.25% 2.57% -1.50%
Average % saving last year 28.7% 34.6% 31.2% 26.8% 30.3% 30.3%
% savings change on last year -3.65% 0.53% 10.33% 3.55% 3.10% -2.39%
Current Brand:own-label ratio 91:9 77:23 89:11 78:22 86:14 88:12
Ratio 1 year ago 88:12 69:31 90:10 80:20 83:17 87:13
Average % saving (branded) 28.5% 35.8% 35.1% 28.6% 31.9% 29.5%
Average % saving (o/l) 19.0% 31.3% 28.5% 24.6% 26.9% 29.7%