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| Brand | Maturity Rank | Score % | Sales Rank | Mobile | Speed | Search | CTA | Content | Ecommerce | Social | Video | Data Protection | App | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Alpro | 1 | 77.0 | 34 | 10 | 7 | 9 | 8 | 10 | 3 | 5 | 10.0 | 10 | 5 | 0 |
| Weight Watchers | 2 | 75.8 | 93 | 10 | 4.5 | 9 | 2 | 8 | 10 | 5 | 9.8 | 7.5 | 5 | 5 |
| Cadbury | 3 | 74.3 | 1 | 10 | 0 | 7.5 | 6 | 8 | 10 | 5 | 8.8 | 9 | 5 | 5 |
| Twinings | 4 | 73.3 | 77 | 10 | 3.5 | 9 | 6 | 8 | 10 | 5 | 9.3 | 7.5 | 5 | 0 |
| Coca-cola | 5 | 71.0 | 2 | 10 | 0 | 9 | 8 | 10 | 0 | 8 | 9.5 | 6.5 | 5 | 5 |
| Arla | 6 | 70.0 | 22 | 10 | 1.5 | 7 | 6 | 8 | 10 | 0 | 8.5 | 9 | 5 | 5 |
| Red Bull | 6 | 70.0 | 20 | 10 | 3 | 8.5 | 6 | 8 | 0 | 5 | 10.0 | 9.5 | 5 | 5 |
| Lindt | 8 | 69.3 | 28 | 10 | 0 | 7.5 | 6 | 6 | 10 | 7 | 8.8 | 6.5 | 5 | 2.5 |
| Tassimo | 9 | 68.8 | 96 | 10 | 2 | 7.5 | 8 | 10 | 10 | 7 | 4.3 | 5 | 5 | 0 |
| Pedigree | 10 | 68.0 | 33 | 10 | 5 | 8.5 | 4 | 8 | 3 | 10 | 3.5 | 6 | 5 | 5 |
| Purina | 10 | 68.0 | 8 | 10 | 0 | 8.5 | 10 | 8 | 0 | 7 | 8.5 | 6 | 5 | 5 |
| Thorntons | 12 | 67.5 | 79 | 10 | 0 | 9 | 6 | 8 | 10 | 7 | 7.0 | 5.5 | 5 | 0 |
| Kelloggs | 13 | 67.0 | 9 | 10 | 3 | 8.5 | 6 | 8 | 2 | 7 | 6.5 | 6 | 5 | 5 |
| Heinz | 14 | 65.0 | 5 | 10 | 0 | 9 | 8 | 10 | 3 | 0 | 9.0 | 6 | 5 | 5 |
| Dr Oetker | 15 | 64.3 | 92 | 10 | 4 | 4.5 | 6 | 8 | 0 | 7 | 8.8 | 6 | 5 | 5 |
| Yeo Valley | 16 | 63.8 | 50 | 10 | 4 | 4.5 | 6 | 10 | 3 | 5 | 8.8 | 7.5 | 5 | 0 |
| Whiskas | 17 | 63.0 | 43 | 10 | 6 | 6.5 | 4 | 6 | 3 | 10 | 3.0 | 7 | 5 | 2.5 |
| Nescafe | 18 | 62.8 | 13 | 10 | 2.5 | 6.5 | 8 | 6 | 5 | 0 | 8.8 | 6 | 5 | 5 |
| Lucozade | 19 | 61.5 | 14 | 10 | 4.5 | 3 | 8 | 4 | 10 | 0 | 8.0 | 6.5 | 2.5 | 5 |
| Ben & Jerry's | 19 | 61.5 | 80 | 10 | 3 | 9 | 4 | 8 | 3 | 0 | 10.0 | 9.5 | 5 | 0 |
| Persil | 21 | 60.0 | 31 | 10 | 3 | 8 | 8 | 8 | 3 | 0 | 5.5 | 4.5 | 5 | 5 |
| Danone | 22 | 59.5 | 21 | 10 | 0 | 4.5 | 8 | 8 | 3 | 0 | 9.5 | 6.5 | 5 | 5 |
| Nestle | 22 | 59.5 | 3 | 10 | 0 | 6 | 8 | 8 | 3 | 0 | 10.0 | 4.5 | 5 | 5 |
| Magnum | 24 | 59.3 | 44 | 10 | 0 | 7.5 | 6 | 6 | 3 | 7 | 6.8 | 8 | 5 | 0 |
| Warburtons | 25 | 58.5 | 6 | 10 | 2 | 4.5 | 6 | 6 | 3 | 7 | 9.0 | 6 | 5 | 0 |
| Hellmann's | 26 | 57.8 | 81 | 10 | 0 | 8 | 10 | 8 | 0 | 5 | 6.3 | 5.5 | 5 | 0 |
| Ariel | 27 | 57.5 | 45 | 10 | 2.5 | 7.5 | 8 | 8 | 3 | 5 | 2.0 | 6.5 | 5 | 0 |
| Weetabix | 27 | 57.5 | 32 | 10 | 5.5 | 4 | 8 | 4 | 3 | 0 | 9.0 | 4 | 5 | 5 |
| Pizza Express | 27 | 57.5 | 74 | 10 | 0 | 6 | 4 | 6 | 0 | 7 | 9.5 | 5 | 5 | 5 |
| Quorn | 30 | 57.3 | 46 | 10 | 0.5 | 8 | 6 | 10 | 0 | 0 | 9.3 | 8.5 | 5 | 0 |
| PG Tips | 31 | 56.3 | 72 | 10 | 3 | 4.5 | 6 | 8 | 3 | 5 | 6.8 | 5 | 5 | 0 |
| Innocent | 31 | 56.3 | 25 | 10 | 2 | 7.5 | 4 | 8 | 0 | 0 | 9.8 | 7.5 | 5 | 2.5 |
| Yorkshire Tea | 31 | 56.3 | 100 | 10 | 4 | 3.5 | 6 | 8 | 0 | 5 | 7.3 | 7.5 | 5 | 0 |
| Pepsi Cola | 34 | 56.0 | 10 | 10 | 6 | 4 | 6 | 2 | 0 | 0 | 9.5 | 8.5 | 5 | 5 |
| Duracell | 35 | 55.3 | 67 | 10 | 0 | 3 | 6 | 8 | 3 | 0 | 7.8 | 7.5 | 5 | 5 |
| Lenor | 36 | 52.0 | 55 | 10 | 0 | 2.5 | 8 | 10 | 3 | 5 | 1.5 | 7 | 5 | 0 |
| Quaker | 36 | 52.0 | 59 | 10 | 5 | 4.5 | 4 | 6 | 0 | 0 | 6.0 | 6.5 | 5 | 5 |
| Birds Eye | 38 | 51.8 | 11 | 10 | 3.5 | 6 | 4 | 6 | 3 | 0 | 8.8 | 5.5 | 5 | 0 |
| Ribena | 39 | 51.5 | 52 | 10 | 0 | 3.5 | 6 | 6 | 10 | 0 | 8.0 | 5.5 | 2.5 | 0 |
| Walkers | 39 | 51.5 | 4 | 10 | 4 | 8 | 8 | 2 | 0 | 0 | 5.5 | 9 | 5 | 0 |
| McCain | 41 | 51.3 | 18 | 10 | 2 | 3 | 8 | 6 | 0 | 0 | 8.3 | 4 | 5 | 5 |
| Young's Seafood | 42 | 50.8 | 37 | 10 | 3.5 | 4 | 4 | 8 | 3 | 0 | 6.8 | 6.5 | 5 | 0 |
| Lurpak | 43 | 50.5 | 19 | 10 | 0 | 3 | 4 | 8 | 3 | 5 | 6.0 | 6.5 | 5 | 0 |
| Pringles | 44 | 50.3 | 41 | 10 | 0 | 5 | 8 | 2 | 0 | 5 | 6.3 | 6.5 | 2.5 | 5 |
| Aunt Bessie's | 45 | 48.5 | 54 | 5 | 0 | 0.5 | 6 | 8 | 3 | 7 | 7.5 | 9 | 2.5 | 0 |
| Haribo | 46 | 48.0 | 38 | 10 | 0 | 4.5 | 6 | 6 | 0 | 0 | 5.5 | 6 | 5 | 5 |
| Pot Noodle | 47 | 47.8 | 86 | 10 | 6 | 1.5 | 4 | 8 | 0 | 0 | 6.3 | 7 | 5 | 0 |
| Highland Spring | 48 | 46.8 | 73 | 10 | 0 | 0.5 | 6 | 8 | 0 | 5 | 7.8 | 4.5 | 5 | 0 |
| Richmond | 49 | 46.3 | 65 | 10 | 7 | 0 | 4 | 6 | 3 | 0 | 2.8 | 8.5 | 5 | 0 |
| McVitie's | 49 | 46.3 | 12 | 10 | 8 | 3 | 2 | 4 | 3 | 0 | 7.3 | 4 | 5 | 0 |
| Doritos | 51 | 45.3 | 36 | 10 | 6 | 4.5 | 6 | 2 | 0 | 0 | 7.3 | 7 | 2.5 | 0 |
| Rowntrees | 52 | 45.0 | 94 | 10 | 5 | 2 | 8 | 4 | 3 | 0 | 3.5 | 4.5 | 5 | 0 |
| Rustlers | 53 | 44.8 | 99 | 10 | 0 | 1 | 4 | 4 | 3 | 7 | 5.8 | 5 | 5 | 0 |
| Princes | 53 | 44.8 | 53 | 10 | 0 | 4.5 | 4 | 6 | 0 | 8 | 2.3 | 5 | 5 | 0 |
| Chicago Town | 55 | 43.8 | 71 | 10 | 3.5 | 0 | 4 | 4 | 3 | 5 | 6.3 | 3 | 5 | 0 |
| John West | 55 | 43.8 | 40 | 0 | 2 | 3 | 6 | 8 | 2 | 8 | 4.8 | 5 | 5 | 0 |
| Air Wick | 57 | 43.5 | 83 | 10 | 0.5 | 6 | 4 | 6 | 3 | 0 | 2.0 | 7 | 5 | 0 |
| Dolmio | 57 | 43.5 | 68 | 10 | 0 | 2 | 8 | 6 | 3 | 0 | 3.0 | 6.5 | 5 | 0 |
| Napolina | 57 | 43.5 | 61 | 10 | 5 | 0.5 | 6 | 10 | 0 | 0 | 2.0 | 7.5 | 2.5 | 0 |
| Flora | 57 | 43.5 | 56 | 10 | 0 | 3.5 | 6 | 8 | 0 | 0 | 5.5 | 5.5 | 5 | 0 |
| Kingsmill | 61 | 43.3 | 26 | 10 | 5 | 0 | 8 | 6 | 3 | 0 | 3.3 | 3 | 5 | 0 |
| Old El Paso | 62 | 42.5 | 91 | 10 | 0 | 6.5 | 4 | 6 | 0 | 0 | 4.5 | 6.5 | 5 | 0 |
| Finish | 63 | 42.0 | 62 | 10 | 0 | 6 | 6 | 4 | 3 | 0 | 2.5 | 5.5 | 5 | 0 |
| Muller | 63 | 42.0 | 7 | 10 | 0 | 3 | 6 | 8 | 0 | 0 | 8.5 | 4 | 2.5 | 0 |
| Hovis | 65 | 41.8 | 17 | 10 | 0.5 | 2.5 | 8 | 4 | 0 | 0 | 6.8 | 5 | 5 | 0 |
| Tropicana | 66 | 40.8 | 30 | 10 | 0 | 3.5 | 8 | 4 | 0 | 0 | 5.8 | 4.5 | 5 | 0 |
| Ferrero | 67 | 40.5 | 90 | 10 | 0 | 3 | 6 | 10 | 0 | 0 | 4.0 | 5 | 2.5 | 0 |
| Buxton | 68 | 40.3 | 82 | 10 | 0 | 1 | 6 | 10 | 3 | 0 | 1.8 | 3.5 | 5 | 0 |
| Mars | 69 | 39.5 | 85 | 10 | 7 | 1 | 4 | 4 | 0 | 0 | 7.0 | 4 | 2.5 | 0 |
| Surf | 70 | 39.0 | 87 | 10 | 0 | 3 | 6 | 6 | 3 | 0 | 3.0 | 3 | 5 | 0 |
| Evian | 70 | 39.0 | 49 | 10 | 0 | 3 | 0 | 6 | 0 | 0 | 7.0 | 8 | 5 | 0 |
| Robinsons | 70 | 39.0 | 27 | 10 | 0 | 1.5 | 8 | 4 | 0 | 0 | 5.5 | 5 | 5 | 0 |
| Kinder | 73 | 38.3 | 39 | 10 | 0.5 | 4.5 | 2 | 6 | 0 | 0 | 4.3 | 6 | 5 | 0 |
| Kleenex | 74 | 38.0 | 75 | 10 | 0 | 0 | 6 | 6 | 3 | 0 | 5.0 | 3 | 5 | 0 |
| Mr Kipling | 75 | 37.0 | 51 | 10 | 0 | 0.5 | 8 | 4 | 0 | 0 | 6.0 | 6 | 2.5 | 0 |
| Andrex | 76 | 36.8 | 15 | 10 | 0 | 0 | 4 | 6 | 3 | 0 | 3.8 | 5 | 5 | 0 |
| Kenco | 77 | 36.5 | 58 | 10 | 0 | 0.5 | 8 | 6 | 0 | 0 | 3.0 | 6.5 | 2.5 | 0 |
| Ginsters | 78 | 36.3 | 84 | 5 | 0 | 1.5 | 4 | 6 | 3 | 0 | 7.8 | 4 | 5 | 0 |
| Anchor | 79 | 35.0 | 69 | 10 | 4.5 | 0 | 2 | 8 | 0 | 0 | 3.0 | 5 | 2.5 | 0 |
| Irn-Bru | 80 | 34.3 | 76 | 10 | 0 | 2.5 | 2 | 4 | 0 | 0 | 6.8 | 6.5 | 2.5 | 0 |
| Uncle Ben's | 81 | 34.0 | 42 | 10 | 0 | 0.5 | 2 | 6 | 3 | 0 | 2.5 | 5 | 5 | 0 |
| Cathedral City | 82 | 33.5 | 23 | 10 | 5 | 0 | 4 | 6 | 0 | 0 | 3.5 | 0 | 5 | 0 |
| Comfort | 83 | 32.5 | 35 | 10 | 0 | 3.5 | 4 | 4 | 3 | 0 | 3.0 | 0 | 5 | 0 |
| Schweppes | 84 | 32.0 | 70 | 10 | 3 | 0 | 4 | 4 | 0 | 0 | 5.0 | 3.5 | 0 | 2.5 |
| Dairylea | 85 | 31.8 | 64 | 3 | 6 | 0 | 4 | 6 | 0 | 0 | 2.8 | 5 | 5 | 0 |
| Galaxy | 85 | 31.8 | 29 | 10 | 0 | 1 | 4 | 2 | 0 | 0 | 5.3 | 4.5 | 5 | 0 |
| McCoy's | 87 | 30.3 | 63 | 10 | 3 | 0 | 2 | 4 | 0 | 0 | 3.8 | 5 | 2.5 | 0 |
| Hula Hoops | 88 | 30.0 | 88 | 10 | 1 | 0 | 2 | 4 | 3 | 0 | 3.0 | 4.5 | 2.5 | 0 |
| Batchelors | 89 | 21.5 | 60 | 5 | 6 | 0 | 4 | 4 | 0 | 0 | 0.0 | 0 | 2.5 | 0 |
| Bisto | 90 | 19.5 | 57 | 0 | 6 | 0 | 6 | 4 | 0 | 0 | 0.0 | 1 | 2.5 | 0 |
| Kettle Foods | 91 | 15.8 | 89 | 0 | 0 | 1.5 | 0 | 0 | 0 | 0 | 8.3 | 6 | 0 | 0 |
| Fanta | 92 | 15.5 | 48 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6.5 | 9 | 0 | 0 |
| Fairy | 93 | 15.3 | 16 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 1.8 | 3.5 | 0 | 0 |
| Wrigley's | 94 | 14.8 | 24 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.8 | 6 | 0 | 0 |
| Dr Pepper | 95 | 13.8 | 98 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.3 | 5.5 | 0 | 5 |
| Volvic | 96 | 13.5 | 47 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5.5 | 5.5 | 0 | 2.5 |
| Bold | 97 | 10.0 | 78 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 0.0 | 0 | 0 | 0 |
| Maynards Bassetts | 98 | 8.5 | 66 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.0 | 5.5 | 0 | 0 |
| Celebrations | 99 | 1.3 | 97 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.3 | 0 | 0 | 0 |
| Regina | 100 | 0.0 | 95 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 |
Source: Kagool
To measure the digital maturity of brands, Kagool used the 100 leading fmcg brands compiled in The Grocer / Nielsen Biggest Brands Survey 2018. It measured key metrics in 11 core aspects of these organisations’ digital marketing activity and were able to calculate an overall digital maturity score (%). For further details about the research methodology, please see https://info.bekagool.com/fmcg or get in touch at info@bekagool.com or @bekagool on Twitter.