Evian water has released a sequel to its viral hit Baby & Me – with the new version starring Spider-Man and a baby version of himself.
Online now, short film The Amazing Baby and Me 2 ties in with upcoming movie The Amazing Spider-Man 2, which rolls out worldwide from 18 April.
The two-minute film shows Spider-Man being stopped in his tracks by his ‘baby’ reflection in a window. Your friendly neighbourhood wall-crawler is then gripped by an overwhelming compulsion to dance with his baby self.
“The film expresses Evian’s ‘Live Young’ philosophy - the idea that youth is not a matter of age, but your attitude to life,” said Evian global brand marketing manager Elsa De Guzman. “Spider-Man is an approachable super hero, and one through whom you can reconnect with your childhood. We soon realised the potential for celebration that goes with this idea of the encounter between Spider-Man and his inner baby.”
Evian’s Baby & Me ad was selected as one of the 2013 campaigns of the year by The Grocer.
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