All Babycare articles
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News
Ella’s Kitchen updates age label on babyfood pouches to six months
The update will align Ella’s Kitchen’s product portfolio with current NHS and World Health Organization guidelines
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News
Kids’ snacking brand patents method for reducing sugars in babyfood
Charles Fermor, a Kent-based farmer and co-founder of Freddie’s Farm, has developed the processing method
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News
Colgate partners with government for kids’ toothbrushing scheme
The personal care giant plans to donate more than 23 million toothbrushes and toothpastes
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News
Ella’s Kitchen adds dairy-free Oaty Smooshy pouches for toddlers
‘We want to make sure every little one has access to great-tasting, better-for-you products,’ said Ella’s Kitchen
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News
Ella’s Kitchen sees 17-year run of unbroken sales growth come to an end
Revenues at Ella’s Kitchen have declined as branded babyfood pouches came under increased pressure from own label as parents looked to save money
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Analysis & Features
Can the CMA save parents from infant formula confusion?
The CMA’s report on infant formula concluded parents are overpaying by £300 a year. How does it plan to tackle the issue and what’s the response?
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KVI Tracker
Infant formula ‘all the same’, says Iceland boss Richard Walker
The retailer has rolled out shelf-edge labels communicating formula’s nutritional equivalence, despite selling four brands at different prices
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Comment & Opinion
CMA misses the point on infant formula: parents need support
In other countries support and unbiased professional opinion at all stages of parenthood is widely available and appropriately funded, says Emma Rossington, MD at Hipp Organic UK
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News
Parents overpaying by £300 a year on infant formula, CMA finds
The regulator launched its investigation in 2023 after finding manufacturers had raised prices by as much as 36%
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Analysis & Features
Food, drink and fmcg’s best new launches of 2024
Each of the categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2024
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Rankings
Baby & infant products 2024: controversy in babycare as prices rise
Price rises are all too apparent this year: babymilk is up 16.9% per average unit
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News
Procter & Gamble recruits for 20 new roles at Manchester factory
It coincides with Procter & Gamble’s 90th year in the city
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News
Little Freddie to correct sugar levels on stage 1 babyfood pouches
Little Freddie admitted three out of its 29 babyfood products were “found to have a sugar value which varied from packaging”
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News
Little Freddie babyfood pouches fail WHO sugar standard, despite claims
Little Freddie babyfood pouches fail to meet World Health Organization standards for on-pack sugar labelling, despite the brand claiming it is “always” reflective of the body’s guidelines.
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Comment & Opinion
Healthy innovation is crucial, but the information underpinning it must be accurate
Misleading consumers over the healthiness of a product not only provides an unfair advantage, it betrays the public’s trust
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Comment & Opinion
Little Freddie responds to ‘concerning’ babyfood sugar investigation
“Our independent nutritional testing results are exactly as we reflect on our packs,” says Little Freddie’s UK general manager Rich Keir
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News
Little Freddie babyfood pouches contain almost double advertised sugar levels
Little Freddie babyfood pouches have been found to contain higher levels of sugar than stated on pack labelling, with some products having almost double the amount of sugar listed in the nutritional information
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Comment & Opinion
Why retailers must support families who rely on baby formula
Soaring formula prices are forcing cash-strapped parents to resort to desperate measures like shoplifting or watering down
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Events & Awards
The Grocer’s New Product & Packaging Awards 2024: Baby & infant food
Little Freddie noticed that existing products fell short when it came to calcium levels
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News
Parents ‘paying over the odds’ for infant formula, CMA report finds
The interim report highlights ‘a number of concerns’ related to the infant formula market