All Babycare articles
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Comment & OpinionHealthy innovation is crucial, but the information underpinning it must be accurate
Misleading consumers over the healthiness of a product not only provides an unfair advantage, it betrays the public’s trust
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Comment & OpinionLittle Freddie responds to ‘concerning’ baby food sugar investigation
“Our independent nutritional testing results are exactly as we reflect on our packs,” says Little Freddie’s UK general manager Rich Keir
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NewsLittle Freddie babyfood pouches contain almost double advertised sugar levels
Little Freddie babyfood pouches have been found to contain higher levels of sugar than stated on pack labelling, with some products having almost double the amount of sugar listed in the nutritional information
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Comment & OpinionWhy retailers must support families who rely on baby formula
Soaring formula prices are forcing cash-strapped parents to resort to desperate measures like shoplifting or watering down
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2024: Baby & infant food
Little Freddie noticed that existing products fell short when it came to calcium levels
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NewsParents ‘paying over the odds’ for infant formula, CMA report finds
The interim report highlights ‘a number of concerns’ related to the infant formula market
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NewsCity snapshot: CMA sets out plans to shake up infant formula market
The UK competition watchdog has set out a list of recommendations to shake up the baby formula market amid fears that prices in the category are too high
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NewsSainsbury’s rapped by ASA over influencer’s affiliate link to formula
Affiliate links allow content creators to earn commission from their followers’ clicks and purchases
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NewsLittle Dish launches Big Dish ready meal range for older children
Aimed at children aged five to 10, Big Dish offers larger 400g formats of Little Dish’s bestselling recipes
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NewsKiddylicious enters babyfood pouches with ‘added benefits’ range
The eight-strong lineup will ‘complement our weaning finger food range’, Kiddylicious said
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NewsCMA highlights ‘significant concerns’ in infant formula market study update
In light of the concerns, the CMA will continue its market study, ahead of formal recommendations in October
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NewsHipp Organic claims limited availability is ‘retailer related’
Fifty-one out of 257 SKUs are currently out of stock
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NewsDanone and Microsoft unveil major AI partnership
The multiyear collaboration with the tech giant includes the creation of a Danone Microsoft AI Academy, tasked with improving staff AI literacy
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Category ReportInfant & childcare trends 2024: growing baby
As concerns over sugar content mount and parents become ever more price-conscious, how can babyfood continue to grow sales?
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Comment & OpinionWhat the centenarian boom means for supermarket baby aisles
Good news for Colin the Caterpillar: we’re having more birthdays
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NewsHain Celestial promotes Chris Jenkins to global head of impact
Jenkins will oversee Hain’s global impact strategy, which prioritises building purpose-driven brands across its portfolio
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NewsSudocrem kicks off global campaign to highlight versatility
A 30-second TV slot features a baby boy as lead character, narrator and brand spokesman
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NewsPots for Tots pushing for retail growth with six-figure funding
Healthy children’s food brand Pots for Tots has raised £400k to expand its offering further into retail
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NewsElla’s Kitchen loses share as cost-conscious families turn to own label
Ella’s Kitchen has seen its market share eroded as parents switched to cheaper own-label babyfood amid price sensitivity in the category
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NewsLittle Dish appoints Sophie Giddings as marketing director
Giddings has joined the business, effective immediately, from her previous role as marketing director for Lily’s Kitchen