All Bakery articles – Page 48
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NewsFocus On Free-From: Free-from brings home the bread
The success of gluten-free fresh bread Genius has prompted a sea change in the category, heralding a shift from long-life to fresh products, says Vince Bamford
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Focus On Functional Foods: The case for fortification
The debate about whether to make it mandatory to add folic acid to bread illustrates the complexities of legislation on functional food.
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Hovis turns up the flair with Hearty Oats TV ad
Hovis's switch to all-British ingredients has prompted a 2.5% sales increase for the brand, which is now seeking to excite "lacklustre" fmcg advertising with a new £5m ad campaign.Five months after the Premier Foods business switched...
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Focus On Crisps, Nuts & Snacks: Potatoes are so yesterday
Manufacturers are hoping bagged snacks can be given a healthier image by producing crisps made from a range of alternatives to the humble potato including bread, cassava root and even fruit.
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Focus On Crisps, Nuts & Snacks: Four to watch
Warburtons surprised the industry with its move into snacks. ChippidyDooDaa, a pitta snack, and SnackaDoodle, a wholegrain bread snack, are intended to offer a healthier alternative to standard crisps.
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Yorkshire Tea Cakes shrink to woo elderly
Bettys & Taylors of Harrogate is relaunching its Yorkshire Tea Cakes portfolio in smaller sizes and revamped packaging to appeal to its core elderly consumers. The updated range, which is rolling out now, comes in 25% smaller packs....
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NewsFocus On Bakery: Breads use more than their loaf
Over the past few decades Brits have been eating less and less bread. It’s a situation bakers are determined to turn around, reports Chloe Ryan. But will they succeed?
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NewsCameron hands Hovis PR win over Warburtons
Hovis has scored a PR coup over Warburtons after David Cameron was snapped holding a Hovis loaf – despite the Bolton baker donating £25,000 to the Tories during the election campaign.
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NewsWarburtons will not follow Hovis to go all-British
Warburtons has axed plans to launch a range of bread made with 100% British-sourced wheat to concentrate on "bigger growth opportunities", The Grocer can exclusively reveal.
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NewsTips for a happy marriage
There is growing enthusiasm among major brands such as Coca-Cola, Warburtons and Heinz to launch joint marketing initiatives. Why is there a sudden surge of interest in cross-brand collaboration, and what ingredients contribute towards a successful partnership? Alex Beckett reports
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NewsWarburtons adds to Tory war chest with £25k donation
Britain’s biggest bread brand, Warburtons, has bolstered David Cameron’s election campaign with a £25,000 donation.
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Saturday Essay: Place us at the heart of economic strategy
In our new manifesto, out this week, the FDF is calling on government to support food and drink, says Ross Warburton
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Mars Bar brand chief joins Premier Foods to lead Hovis team
Premier Foods has recruited Mars' former marketing controller for bars to lead its resurgent Hovis brand. Caroline Jary, who took over the role of Hovis head of brand this week, said one of the biggest opportunities would be taking the Go...
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Makro adds frozen rolls to catering lines
Makro has launched a new frozen bakery range for its hotel, restaurant and catering customers.It includes bread rolls, ciabatta and panini, naan, pitta, scones and doughnuts. They are available part or fully baked.Makro said...
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Quality Test: White muffins, own label, 4pk
The Waitrose muffin was the weakest of the lot; it was very floury and rather doughy, an effect not helped by its oddly synthetic aftertaste.
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Irn-Bru pumps in £15m to make it big in south
Warburtons has done it with bread, Nichols is doing it with Vimto and now another northern company, AG Barr, is attempting to drive up sales in the south with a £15m investment in Irn-Bru.
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Warburton calls for a public debate on GM
There needs to be a public debate on the pros and cons of GM food, according to Warburtons executive director Ross Warburton, who claimed ignoring the issue was "stupid".
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Daily Bread heats it up with toasties
Essex-based sandwich delivery company Daily Bread, Buckingham Palace's sandwich and salad maker of choice, is going into hot food.The company started supplying hand-made food-to-go on a national basis last April and this month extended...
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Warburtons seeks a slice of credibility in bagged snacks
Warburtons may be the second-biggest brand in the country but can it succeed in the “notoriously difficult” adult snacks market, asks Nick Hughes
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NewsEditor's Comment: Warburtons entry into bagged snacks is bizarre - and I like it
Warburtons? Making crisps? Now that's what you call a brand extension and a half. Yet you can see why. Exactly a year since Walkers launched Red Sky, sales of the premium potato chips have come from nowhere to challenge established players...