All Beauty and cosmetics articles
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Category ReportBizarre beauty trends: what will stick next?
Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up?
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NewsTHG Ingenuity heralds revenue-boosting power of AI recommendations
A ‘Foundation Finder’, used by online beauty retailer Lookfantastic, has seen 96% of customers purchase a new product
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NewsWaken signs up Rylan Clark as creative director and ambassador
Clark will be actively involved across Waken – from NPD and marketing to retail strategy and creative direction
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NewsUnilever acquires sustainable deodorant brand Wild
The terms of the deal have not been disclosed but it is believed to value Wild at around £230m
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Comment & Opinion‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
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NewsLynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”
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NewsSure Whole Body Deo goes beyond armpits in light-hearted TV ad
It features characters applying Sure deodorant to various parts of their bodies
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NewsSuperdrug planning to open 25 UK stores in 2025
Superdrug said retail parks and destination stores would be a focus of the expansion, after sales in its 100 largest branches grew by 25% last year
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NewsBoots customers can now earn Advantage points shopping on Deliveroo and Uber Eats
More than 240 Boots stores across the UK offer on-demand delivery through Deliveroo and Uber Eats, offering a range of up to 10,000 products
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Comment & OpinionWhy Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsSuncare challenger Altruist makes Tesco debut with eight SKUs
Altruist’s mission is to ‘reduce the incidence of skin cancer through the increased use of quality sunscreen’
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NewsBluey cereal and bath care range hit shelves amid BBC licensing spree
Kellogg’s, Childs Farm, Natures Aid and Hero are to launch fmcg products featuring popular kids’ cartoon character
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NewsColgate partners with government for kids’ toothbrushing scheme
The personal care giant plans to donate more than 23 million toothbrushes and toothpastes
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NewsWilkinson Sword unveils trio of pre and post-shave products
The products are feature skin-friendly ingredients such as pro vitamin B5, vitamin E and argan oil
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Comment & OpinionWhy Unilever has gone Wild for a deodorant challenger brand
The fmcg behemoth Unilever has reportedly made a £230m bid for the fast-growing refillable deodorant challenger Wild
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NewsStartup Bob claims world first with refillable hard bodywash for men
A starter bundle of applicator, two soap bars and a shower mount is priced at £21
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Comment & OpinionFmcg must disrupt to survive – and Unilever is making a start
Companies must be more aggressive in self-disrupting, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsLynx tops up Fine Fragrance Collection with five more variants
Latest lines are Peach Infusion, Watermelon Freeze, Cherry Spritz, Cocoa Velvet and Purple Patchouli
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NewsSavers to open 30 new stores this year
It follows a year of successful trading, according to the retailer
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NewsSainsbury’s health and beauty offer set for a makeover
Sainsbury’s beauty category share has trebled over the past four years, and the business is keen build on the momentum as the Next Level strategy enters its second year