All articles by Belinda Cole – Page 3
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News
Red Tractor and other labels fail to register with shoppers
It's on £5.3bn worth of UK food and has the support of most of the major retailers. But it would seem few consumers are familiar with the Red Tractor farm assurance logo and even fewer use it to influence their shopping behaviour. Research carried...
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News
Select & Save drive targets Bargain Booze
Symbol group Select & Save is taking on Bargain Booze with a new marketing campaign claiming to beat the off-licence chain on price. The convenience store operator has added the strapline 'Better bargains than Bargain Booze' to its consumer...
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News
George chief Spindler says goodbye to Asda
Asda clothing boss Angela Spindler has quit the supermarket to spend more time with her family. Spindler, who has been executive MD of the retailer's clothing brand George since November 2005, has held several senior roles during her 10 years...
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