All articles by Bernadette John
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Category ReportFocus on cereal
There have been more cuts in cereal than in Psycho as brands slash prices and sugar to stem losses. What’s next for the se…
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Category ReportCereal category report 2015
Not only are the discounters stealing sales from the supers at a faster rate than in the rest of grocery and driving deflation, their greater reliance on own label is hitting brands hard.
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Analysis & FeaturesMale grooming: razors lose edge as beard trend gathers pace
Beards are bang on trend. Just look at the decline in razors for proof. This is having such an impact on Gillette that…
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Analysis & FeaturesBatteries: challengers surge in flat sector
Duracell’s pink fluffy rabbit is probably not a very happy bunny at present…
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Category ReportFood To Go Category Report 2014
Is there no one left in Britain who can make a sandwich?
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Category ReportFocus on Food To Go: do sarnies stack up?
Is there no one left in Britain who can make a sandwich? So screamed the Daily Mail’s front page splash on 10 November…
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Category ReportPasta & Pasta Sauces Category Report 2014
Britain’s pasta suppliers have been living la dolce vita. No surprise, really, given the £394.3m pasta category is growing…
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Category ReportFocus on Pasta: living la dolce vita
Britain’s pasta suppliers have been living la dolce vita. No surprise, really, given the £394.3m pasta category is growing at a healthy 2.9% year on year and outperforming the overall grocery market…
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Category ReportMale Grooming Category Report 2014
The Grocer can reveal that one third of your male colleagues may not have brushed their teeth this morning, and one in 10 men only bathe or shower every three days…
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Category ReportFocus on Male Grooming
Those of a sensitive disposition, look away now. The Grocer can reveal that one third of your male colleagues may not have brushed their teeth this morning, and one in 10 men only bathe or shower every three days. These unappetising findings come from an exclusive poll by Harris Interactive, ...
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Category ReportBottled water category report 2014
Bottled water is booming. Analysis suggests that category value and volume growth is far outpacing that of grocery overall.
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Category ReportWhy more of us are splashing out on bottled water
Last summer brought a flood of new purchasers – but could the category really overtake carbonated soft drinks?…
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Category ReportHiggidy, Birds Eye, Holland’s, Ginsters: NPD in pies
A Christmas-themed pie is the first in a series of Special Guest pies from Higgidy
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Category ReportMattessons, Holland’s, Jack Link’s, Pork Farms: NPD in meat snacks
The meat snacks category is short on choice for adults, says Mattessons
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Category ReportPies in desperate times?
Pies are struggling as meat snacks tap into demand for quick and convenient ‘mini meals’…
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Category ReportFocus on Pies and Meat Snacks
Desperate Dan, famed connoisseur of the cartoon cow pie, would be incredulous. Britain’s love of the simple pleasures of meat, veg and gravy wrapped in pastry seems to be waning.
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Category ReportFocus on Winter Remedies
It’s an ill wind that blows no good, they say - and there’s certainly an upside if you’re in the winter remedy business.
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Category Report
Halloween: how are retailers cashing in?
Halloween isn’t just for kids. Its appeal is widening as more and more adults are bitten by the bug…
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Category ReportFocus on functional food: A new claims culture
After the EFSA crackdown on claims, how are brands pushing their functional lines to make them fit for the future?…
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Category ReportOlive oil - reaching a flashpoint?
Drought is pushing olive oil prices up. Will the impact be short-lived or are high prices here to stay?…