All articles by Bernadette John – Page 2
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Category Report
Is horsegate the final nail in the coffin for Findus?
Frozen ready meals were in hot water long before the horse meat scandal, with shoppers switching to fresh…
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Category Report
Ready meals: NPD from Heinz, Birds Eye, City Kitchen
With TV dinners falling in the ratings faster than Big Brother, Birds Eye is continuing to diversify…
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Category Report
Focus on ready meals
Frozen ready meals were in hot water long before ‘Horsegate’ hit the headlines. How can the category - and Findus - survive?
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