Archive of all The Big Interview articles
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The Big Interview
The Delicious Dessert Co’s Claire Smith on winning back younger shoppers
The Delicious Dessert Company’s head of insights aims to win back younger shoppers who are bored of ‘traditional’ flavours with trend-led innovation
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The Big Interview
Meet the cousins behind the revival of British Corner Shop
‘Slow and steady wins the race’ is the mantra of the BCS’s new owners. So how will they revive the beloved, yet troubled, online grocer?
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The Big Interview
Edgewell’s Katharine Goodchild on Wilkinson Sword’s flashing blades
As Wilkinson Sword kicks off a radically different marketing campaign, Edgewell is focusing on perfecting the basics of shaving
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The Big Interview
Mike Callachan on Snappy Shopper: the saviour of independents?
As rival quick-commerce players go under, Snappy Shopper’s focus on independent grocery retailers is working well… for both parties
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The Big Interview
Chris Packham on taking his environmental crusade into grocery
The TV presenter has little time for the NFU and is also targeting the ‘catastrophic’ salmon fishing industry. But he believes a new rice brand can help make a difference
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The Big Interview
Kaan Hendekli on JJ Foodservice’s puzzling pathway to growth
JJ Foodservice has just acquired Gatelands Supplies – and is on the hunt for more ways to drive growth. Its COO talks acquisitions, technology and service
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The Big Interview
Gousto’s Shaun Pearce on taking recipe boxes mainstream
Gousto’s chief technology officer talks customer-led innovation, a more flexible offer and ‘hacking around and discovering things’
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The Big Interview
Vegan Food Group’s founders on building ‘the vegan Unilever’
VFG has come a long way since serving up vegan fried chicken from a York restaurant. It’s now on the acquisition trail and fighting the UPF narrative
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The Big Interview
Tony’s supply chain guru on changing chocolate sourcing for good
To fight child exploitation, Tony’s Chocolonely open chain lead Joke Aerts wants to apply its five sourcing principles at scale. How is she going about the task?
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The Big Interview
Nathalie Roos: the CEO making black tea cool again
The newly revamped PG Tips has netted praise from Dua Lipa. For Lipton Teas & Infusions’ CEO, it’s all part of adding value back into black tea
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The Big Interview
Merchant Gourmet’s Richard Peake on plant-based’s bright future
The UPF backlash has fuelled demand for less ‘complicated’ ingredients, says Merchant Gourmet’s MD. He’s now innovating to capture that market
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The Big Interview
Peter Batt on driving the ‘Co-op and Nisa success story’
The ‘customer-obsessed’ Nisa MD is looking to build on its Co-op partnership, boost retailer loyalty and extend its omnichannel proposition. What’s first?
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The Big Interview
The evolution of Just Eat beyond food: Insights from MD Claire Pointon
Having helped it smash its grocery targets, Just Eat UK MD Claire Pointon is looking to take the ‘fun, youthful’ brand further into non-food categories
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The Big Interview
Sported CEO Sarah Kaye on hidden value of grassroots sports sponsorship
Sported CEO Sarah Kaye wants to connect more brands with ‘sport for good’ campaigns, promising to deliver meaningful – even ‘magical’ – results
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The Big Interview
Minette Batters on ‘rebooting’ as she steps down as NFU president
Batters reflects on six years dealing with Covid, politicians and climate
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The Big Interview
How Annabel Thomas built sustainable scotch brand Nc’nean
As her organic, sustainably made, small-batch spirit rolls into Waitrose, Nc’nean founder Annabel Thomas talks cutting carbon emissions, eschewing age statements and being a woman in whisky
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The Big Interview
How Mackie’s MD is giving the Common touch to a family business
Mackie’s of Scotland’s MD Stuart Common has been busy in his first year – slashing carbon use, building exports and raising awareness south of the border
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The Big Interview
Wildfarmed: the unlikely trio with ‘a silver bullet’ for farming
Inspired by a farming book from 1940, a musician, a TV presenter and a financial guru are bringing their modern take on regenerative agriculture to the masses
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The Big Interview
IGD CEO Sarah Bradbury on eco-labels and lobbying
Sarah Bradbury has been armed with a mandate to help the industry change. So how does the IGD’s ambitious and driven new CEO plan to go about it?
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The Big Interview
Lucy Menendez on revamping Harvey Nichols’ food & drink offer
Lucy Menendez’s retail journey has taken her from pick ‘n’ mix to Harvey Nicks. Here she reveals how she plans to revolutionise the luxury store’s food and drink offering