New Bisto Best brand owner Centura has boosted the range with roast vegetable flavour and a larger jar of roast beef flavour gravy granules. It hopes to cash in on the meat-free market with the new vegetable option (rsp 95p for 200g) approved by the vegetarian society. And the larger portion of roast beef granules (rsp £1.59 for 350g) was added to encourage heavy users to trade up. Centura said the souped up premium range targets a broader spectrum of convenience consumers. {{P&P }}

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