Bottlegreen Drinks is adding a Blueberry flavour to its pressé range and relaunching its portfolio with new labels.
A marketing budget of just under £1m will back the move and is due to break next month.
Activity is set to include on-pack promotions offering health-oriented short breaks and sampling via magazines, doordrops and outdoor events, as well as direct mail.
The Wellbeing sub-brand of herb-infused drinks will also sponsor a national bowls competition. Developed by the company’s winemakers, the non-alcoholic blueberry newcomer
joins elderflower, cranberry and ginger variants in a 750ml format, and the same trio, plus citrus and lime and limeflower flavours, in the 250ml size.
New photography, colour options and greater prominence for the brand’s ‘bg’ logo, aim to give the labels greater on-shelf impact. The company predicts that increasing awareness of blueberries’ health benefits will help the flavour to become a hit this year.
A marketing budget of just under £1m will back the move and is due to break next month.
Activity is set to include on-pack promotions offering health-oriented short breaks and sampling via magazines, doordrops and outdoor events, as well as direct mail.
The Wellbeing sub-brand of herb-infused drinks will also sponsor a national bowls competition. Developed by the company’s winemakers, the non-alcoholic blueberry newcomer
joins elderflower, cranberry and ginger variants in a 750ml format, and the same trio, plus citrus and lime and limeflower flavours, in the 250ml size.
New photography, colour options and greater prominence for the brand’s ‘bg’ logo, aim to give the labels greater on-shelf impact. The company predicts that increasing awareness of blueberries’ health benefits will help the flavour to become a hit this year.
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