All Brand licensing articles
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News‘Iceland vs Iceland’ trademark dispute rages on as Iceland Foods begins latest appeal
It’s the third round of legal proceedings in what is now an eight-year legal battle with the Icelandic government over the use of the word ‘Iceland’ in the EU
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NewsIceland warns rivals not to mimic its ‘iconic’ King Prawn Ring this Christmas
Iceland’s lawyers were ’more than ready’ to take action against products deemed to mimic the 30-year-old product
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NewsSainsbury’s store replaces Co-op on Coronation Street as product placement partnership begins
Sainsbury’s ‘new’ store was announced as the new replacement in April, as part of an expansion of Argos’s existing sponsorship of the show
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NewsFiddes Payne restructures after loss of Jamie Oliver contract
This month the company is launching a new range of ambient food products across Albert Heijn stores in the Netherlands, under its own Full of Goodness branding
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Category ReportBread trends 2024: White bread becomes UPF villain
Sliced white bread has become the symbol of the growing ultra-processed foods debate. What impact has that had on sales? And how are brands fighting back?
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NewsModern Baker signs three-year licensing agreement with Hovis
The deal will see the brands work together to manufacture, develop and distribute a range of healthier baking products
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NewsHeinz Brekkie rolls into 200 locations as part of Eurest deal
In some of the new Eurest locations the brand’s products will be built to order and sold at counters and in others sold from ‘hot hold grab and go towers’
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NewsIceland Foods loses appeal in ‘Iceland vs Iceland’ trademark dispute
The ruling is the latest chapter in the frozen food retailer’s long-running trademark dispute with the Icelandic government
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NewsEmmi Caffè Latte iced coffee announces Love Island partnership
The brand collaboration will kick off with a new TV ad and an exclusive on-pack competition to win two pairs of tickets to the live final Love Island party
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NewsBiotiful Gut Health becomes official partner of British Gymnastics
The yoghurt supplier has rebranded to emphasise its gut health credentials and announced a three-year partnership with British Gymnastics
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NewsMinions to appear on salad bags as part of Florette-Universal tie-up
The promotion will offer the chance to collect one of 20,000 Minions plush toys
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NewsOcado boosts brand value ahead of rivals throughout pandemic
Ocado s the fastest growing of all British brands in terms of brand value, along with Delivero
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NewsAlbert Bartlett partners with Disney for potato promotion
The on pack promotion is designed to boost potato consumption among children
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NewsAlf Turner teams up with Iron Maiden beer brand for Headbanger sausage
The Hampshire-based butcher brand has secured listings in Morrisons for the sausage
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NewsNestlé unveils its first coffee lines under Starbucks name
The 24-strong lineup comes six months after Nestlé completed its $7.1bn deal to acquire the global licence for Starbucks-branded drinks
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NewsBakery brand Mission unveils Disney Kitchen wraps
The five-strong range includes carrot, tomato ketchup and strawberry variants – a UK first, according to Mission
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NewsABP partners with Warner Bros for DC Comics meat deal
The new range carries a ‘Food for Superheroes’ strapline and consists of chilled and frozen sausages and frozen burgers
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NewsStarbucks and Arla extend RTD licensing deal by 21 years
The dairy co-op first entered into partnership with Starbucks in 2010 and has enjoyed an average 40% sales uplift per year
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NewsDairylea creates new cookie, cheese and crackers combo
Dairylea Snackers Mini Oreo and Dairylea Snackers Mini Chocolate Cookies are set to launch later this month…
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NewsCheesemaker links with Diageo for official Guinness cheese
Somerset-based Windyridge has sealed a three-year licensing deal with the Guinness owner, with cheese due to go on sale in the next few weeks