Top 15 brands advertised (by media) £k July '00 - June '01 Total Press Radio Outdoor TV Direct Mail Total 9,924 1,032 117 131 8,573 70 1 Kingsmill 2,895 46 1 0 2,847 0 2 Hovis White 2,065 0.3 0 0 2,065 0 3 Warburtons range 1,597 7 0 16 1,575 0 4 Hovis 1,154 25 0 0.5 1,129 0 5 Greggs Bakers range 690 5 109 2 573 0 6 Nimble Amazing Grain Malted 442 442 0 0 0 0 7 Nutribread 316 316 0 0 0 0 8 Allinson Wholemeal 188 0 0 0 174 14 9 Kingsmill Premium Rolls 133 133 0 0 0 0 10 Cuisine de France Boulangerie 126 0 0 0 126 0 11 Warburtons range 117 4 0.2 113 0 0 12 Allied Bakeries Bakery goods 57 0 1 0 0 56 13 Braces Bakery Sliced Bread 56 0 6 0 50 0 14 Kingsmill Tasty Wholemeal 50 50 0 0 0 0 15 Ormeau Bakery Ormo Bread 38 4 0 0 34 0 Top 15 bread advertisers £k July '00 - June '01 July '99 - June '00 Total 10,082 11,534 1 British Bakeries 3,663 3,843 2 Allied Bakeries 3,336 4,474 3 Warburtons 1,753 2,042 4 Greggs the Bakers 690 838 5 William Jackson 316 16 6 Cuisine de France Foods 129 109 7 Braces Bakery 56 47 8 Ormeau Bakery 38 47 9 Irwins Bakery 31 39 10 Morrisons 26 29 11 Asda 14 47 12 Tesco 11 0 13 Three Cooks Bakery 7 3 14 Arden Fine Foods 6 0 15 McVitie's Group 6 0 All bread advertising by media £k July '00 - June '01 July '99 - June '00 Total 10,146 12,263 Press 1,177 1,219 Radio 149 198 Outdoor 153 808 TV 8,598 9,972 Direct Mail 69 66 Source for all tables and data: AC Nielsen MMS {{MARKETING - P&P }}

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