Archive of all Brewdog articles – Page 3
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Promotional FeaturesHow premium spirits can tap into the current consumer zeitgeist
Despite inflationary pressures across the UK, premium and super-premium spirits brands are flourishing, opening the door for BrewDog Distilling Company to deliver on key trends.
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ReportsWhy did BrewDog’s POP Soda fall flat?
BrewDog declared revolution in typical self-aggrandising style on launching POP Soda in 2022
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NewsBrewDog brings back controversial ‘gold’ can competition
It comes just three months after James Watt claimed he had paid almost £500,000 in compensation to previous winners
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Category ReportCan BrewDog seriously take on Guinness? Beer category report 2023
Guinness has enjoyed unrivalled dominance in stouts. Could Black Heart open up the category to competition?
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Category ReportShould 0.5% drinks be called alcohol-free? Low & no category report 2023
Brands are debating whether 0.5% beverages should be classified as non-alcoholic. Could broader label definitions boost low & no?
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NewsBrewDog CEO James Watt seeking the next $1bn unicorn brands
James Watt partners with Crowdcube to launch new investment model that aims to create ‘the next generation of unicorns’
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NewsBrewDog appoints Chris Fielden as chief supply chain officer
Fielden will join the business in mid-May, leaving his current role as supply chain director for Eat Real and Proper supplier Warp Snacks
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Comment & OpinionWhy BrewDog’s Chinese adventure is good for British craft beer
Some may accuse the brand of selling out, but the move could put British beer on the map in a lucrative market
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NewsJubel teases BrewDog with ‘LooDog’ campaign at Twickenham
The fruity lager brand encouraged punters to throw BrewDog’s Black Heart stout down a loo in exchange for a cold can of Jubel
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NewsBrewDog takes on Guinness with launch of Black Heart stout
The 4.1% abv drink will launch exclusively into Tesco and Booker
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NewsBrewDog CEO James Watt pays £500k to ‘solid gold’ beer can winners
‘I falsely thought the cans were made from solid gold when they were, indeed, only gold plated,’ said Watt
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NewsBrewDog soda brand delisted from Tesco after less than a year
It debuted a quartet of drinks – Hazy Lemon, Jagged Grapefruit, Dark Cherry and Citizen Cola – in February 2022
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Analysis & FeaturesFall from Grace Award: BrewDog thought 2021 was bad. Then came 2022
BrewDog got off to a bad start in January
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Category ReportThe goalden grocery opportunity for beer, spirits and wine: alcoholic drinks category report 2022
The World Cup, a pandemic-free Christmas and rising living costs offer a ripe opportunity in off-trade booze sales. Can the industry slot it away?
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Comment & OpinionBrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses
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Analysis & FeaturesCould Beavertown topple BrewDog as the king of craft beers?
Heineken ownership may give Beavertown the critical mass it craves
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Analysis & FeaturesWhy is crowdfunding still right for craft beer brands?
Despite retailers rationalising craft ranges, investors still enthuse
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NewsBrewDog opens £12m bio-energy plant at Ellon base
The brewer claimed the anaerobic digester would power the production of 176 million pints annually at its Ellon headquarters
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NewsBrewDog and Quorn team up for lager to pair with meat-free meals
The 5.1% brew is billed as a Mexican-style Vienna lager offering “a medium body mouthfeel”
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NewsCanned drinks: shortage warnings as factory workers strike over pay
The strikes would impact day and night shifts at the factory, ‘potentially leaving Crown Bevcan unable to fulfil its orders’, said Unite