Archive of all Brewdog articles – Page 4
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Analysis & FeaturesFall from Grace Award: BrewDog thought 2021 was bad. Then came 2022
BrewDog got off to a bad start in January
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Category ReportThe goalden grocery opportunity for beer, spirits and wine: alcoholic drinks category report 2022
The World Cup, a pandemic-free Christmas and rising living costs offer a ripe opportunity in off-trade booze sales. Can the industry slot it away?
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Comment & OpinionBrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses
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Analysis & FeaturesCould Beavertown topple BrewDog as the king of craft beers?
Heineken ownership may give Beavertown the critical mass it craves
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Analysis & FeaturesWhy is crowdfunding still right for craft beer brands?
Despite retailers rationalising craft ranges, investors still enthuse
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NewsBrewDog opens £12m bio-energy plant at Ellon base
The brewer claimed the anaerobic digester would power the production of 176 million pints annually at its Ellon headquarters
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NewsBrewDog and Quorn team up for lager to pair with meat-free meals
The 5.1% brew is billed as a Mexican-style Vienna lager offering “a medium body mouthfeel”
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NewsCanned drinks: shortage warnings as factory workers strike over pay
The strikes would impact day and night shifts at the factory, ‘potentially leaving Crown Bevcan unable to fulfil its orders’, said Unite
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Comment & OpinionHow we built a cross-brand collaboration with BrewDog
This week Rubies in the Rubble raised a toast to our new collaboration with BrewDog
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NewsEarly BrewDog investor Keith Greggor steps down as director
Greggor has left “to focus on his other business interests”, said the brewer
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NewsBrewDog makes first move in soft drinks with POP Soda
Four flavours of BrewDog’s POP Soda sub-brand have launched exclusively into Tesco
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NewsCraft brands distancing from BrewDog amid ongoing allegations about workplace culture
BrewDog found itself back at the centre of controversy this week, after a BBC Disclosure documentary featuring former and current staff made fresh allegations over a “toxic culture” and criticised CEO and co-founder James Watt
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NewsRapid grocer Jiffy launches ‘quick commerce as a service’ with BrewDog
The first partner for the offering is BrewDog, which is working with Jiffy to launch an ultra-fast beer delivery service
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Comment & OpinionBrewDog’s shift away from a ‘toxic’ culture could be a model for modern businesses - if it can pull it off
No business leader relishes having their organisation’s dirty laundry washed in public. Even more so if you’ve spent much of the past few years trying to position your business as a force for good with sustainability at its core
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Comment & OpinionAs BrewDog delays its IPO, should it consider abandoning flotation altogether?
Arguably, subjecting BrewDog to the rigorous checks, balances, standards and scrutiny of being a plc could neuter the brand
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NewsBrewDog looks to ‘generate excitement’ with launch of Planet Pale ale
The new beer would ‘generate excitement and highlight the brewer’s sustainability credentials’, said BrewDog
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NewsAllan Leighton joins BrewDog as non-executive chairman
He will replace Blythe Jack of American private equity firm TSG Consumer Partners, which owns a 22% stake in BrewDog
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Analysis & FeaturesHow BrewDog could use its brand to expand into soft drinks
The brewer has signalled its ambitions for a ‘SodaDog’ spin-off
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NewsBrewDog eyes potential move into soft drinks with SodaDog brand
The brewer said it regularly explored and registered ‘potential products that we are investigating as part of our innovation pipeline’
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Comment & OpinionBrewDog mixes witty whimsy with powerful environmental message
Like many a ‘punk’ outfit gone mainstream, BrewDog is looking to appeal to a wider audience
