Archive of all Brewdog articles – Page 4
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Comment & Opinion
How we built a cross-brand collaboration with BrewDog
This week Rubies in the Rubble raised a toast to our new collaboration with BrewDog
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News
Early BrewDog investor Keith Greggor steps down as director
Greggor has left “to focus on his other business interests”, said the brewer
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News
BrewDog makes first move in soft drinks with POP Soda
Four flavours of BrewDog’s POP Soda sub-brand have launched exclusively into Tesco
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News
Craft brands distancing from BrewDog amid ongoing allegations about workplace culture
BrewDog found itself back at the centre of controversy this week, after a BBC Disclosure documentary featuring former and current staff made fresh allegations over a “toxic culture” and criticised CEO and co-founder James Watt
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News
Rapid grocer Jiffy launches ‘quick commerce as a service’ with BrewDog
The first partner for the offering is BrewDog, which is working with Jiffy to launch an ultra-fast beer delivery service
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Comment & Opinion
BrewDog’s shift away from a ‘toxic’ culture could be a model for modern businesses - if it can pull it off
No business leader relishes having their organisation’s dirty laundry washed in public. Even more so if you’ve spent much of the past few years trying to position your business as a force for good with sustainability at its core
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Comment & Opinion
As BrewDog delays its IPO, should it consider abandoning flotation altogether?
Arguably, subjecting BrewDog to the rigorous checks, balances, standards and scrutiny of being a plc could neuter the brand
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News
BrewDog looks to ‘generate excitement’ with launch of Planet Pale ale
The new beer would ‘generate excitement and highlight the brewer’s sustainability credentials’, said BrewDog
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News
Allan Leighton joins BrewDog as non-executive chairman
He will replace Blythe Jack of American private equity firm TSG Consumer Partners, which owns a 22% stake in BrewDog
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Analysis & Features
How BrewDog could use its brand to expand into soft drinks
The brewer has signalled its ambitions for a ‘SodaDog’ spin-off
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News
BrewDog eyes potential move into soft drinks with SodaDog brand
The brewer said it regularly explored and registered ‘potential products that we are investigating as part of our innovation pipeline’
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Comment & Opinion
BrewDog mixes witty whimsy with powerful environmental message
Like many a ‘punk’ outfit gone mainstream, BrewDog is looking to appeal to a wider audience
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Analysis & Features
How damaging will the BrewDog staff’s ‘culture of fear’ letter be?
BrewDog’s bosses have issued a public apology and hired a culture consultant, but the furore and resulting concerns could affect its IPO plan
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News
BrewDog boss vows to take action following staff ‘culture of fear’ claims
BrewDog co-founder James Watt apologised and promised to act after former employees wrote a scathing open letter
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News
BrewDog unveils details of Tony’s Chocolonely beer collaboration
Watt tweeted a picture of a trio of cans featuring the Tony’s Chocolonely logo, with the drink itself coming in at 4.2% abv
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News
BrewDog launches ‘first carbon negative beer club’
Its new DTC subscription service will ship monthly boxes of beer from BrewDog and craft brewers such as Cloudwater and Mikkeller
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News
BrewDog teases collaboration brew with Tony’s Chocolonely
BrewDog CEO and co-founder James Watt tweeted Tony’s was ‘one of our favourite companies’
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News
BrewDog becomes ‘biggest beer business’ to be awarded B Corp status
BrewDog achieved a B Impact Score of 81.8 out of 200
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News
BrewDog highlights emissions reduction deadline with MMXXX beer
The beer itself is a Barley Wine, and is available directly from the brand’s website
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News
Former BrewDog spirits boss David Gates made CEO of Direct Wines
Gates previously ran BrewDog’s spirits business