Archive of all Brewdog articles – Page 6
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Analysis & Features
BrewDog’s botanical rum, Yellow Tail ‘Pure Bright’ and socially-conscious beer: what’s coming in booze this November?
Each month The Grocer takes an in-depth look at the hottest upcoming booze launches. And it’s a rum heavy round-up this month
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News
BrewDog prepares first single malt Young Blood for UK launch
Young Blood marks the next phase of BrewDog’s push into whisky…
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News
BrewDog ‘CEO of beer’ departs after five months in role
BrewDog hired Shaw in February, to lead its global sales and marketing operations
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News
BrewDog teams up with The Co-op for exclusive beer launch
It is the first exclusive BrewDog has created for the retailer
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News
BrewDog looks abroad despite first profit setback
The craft brewer is targeting further expansion despite posting its first annual loss in 2018
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Comment & Opinion
How Oasis, Oatly and BrewDog are benefiting from ‘unadvertising’
Brands are increasingly using ‘honesty’ as a tactic, says Jamie Williams
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News
Molson Coors’ Tesco account manager leaves for BrewDog
Stuart Harrison has taken up the role of grocer account controller for the craft brewer
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Analysis & Features
BrewDog’s ‘annual general mayhem’ is Britain’s weirdest beer festival
BrewDog’s ‘annual general mayhem’ saw thousands of shareholders descend on Aberdeen
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News
Media Bites 15 April: Tesco, BrewDog, Unilever
Tesco is experimenting with giving its Clubcard holders lower prices at the till, as chief executive Dave Lewis steps up plans to create an Amazon-like loyalty scheme.
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News
BrewDog hires Just Eat finance director as CFO
Dominic Neary replaces Jason Marshall, who joined BrewDog from CCEP
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News
BrewDog pushes spirits with whisky, gin and vodka launches
It has signed a deal with Waitrose to stock its Transistor whisky
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News
The Bottle Shop collapses after BrewDog rescue offer falls through
All of the business’ staff have been made redundant as administrators are appointed
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News
BrewDog reveals 10-strong lineup of Overworks sour beers
The new range includes Funk x Punk, a 5.5% abv version of its flagship Punk IPA aged in sangiovese red wine foeders…
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News
BrewDog hires former Red Bull boss as first beer CEO
He will be responsible for BrewDog’s global sales and marketing operations
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News
BrewDog accused of copying 'AF' abbreviation on proposed alcohol-free Punk IPA can
BrewDog last week revealed plans to release a 0.0% abv version of the bestselling IPA, called Punk AF
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Analysis & Features
Can BrewDog shake up spirits in the same way it has beer?
The brewer believes it’s found the way to do so, with a slew of ranges poised for launch
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News
BrewDog to release alcohol-free version of Punk IPA
It will join Nanny State and Raspberry Blitz in the brand’s catalogue of virtuous brews
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News
Diageo Futures MD David Gates joins BrewDog’s LoneWolf
He told The Grocer he wanted to carve out a similar niche for LoneWolf in the spirits sector as BrewDog had done in beer
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News
BrewDog spirits arm LoneWolf plots move into rum
The distillery will launch a white and a ‘spiced, clear’ rum in the near future
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News
BrewDog preparing range of single malt whiskies
Whisky had seen “no innovation or disruption for almost 200 years, and it needs an injection”, said CEO James Watt