Budweiser Budwar has been awarded Protected Geographical Indication (PGI) status, which it is now proudly flaunting on its bottle labels, revelling in the fact that it is the only Czech beer to have achieved the standard.
The award, made in recognition of the fact it is only brewed at source in Ceske Budejovice, means that Budwar now joins other European PGI alcohol products such as Cognac and Champagne. Budweiser Budwar, the third-largest brewery in the Czech Republic, has been embroiled in a long-running battle with Anheuser-Busch over the use of the Budweiser name. Budvar founded the new UK trade group called NoFibs
(National Organisation for Imported Beers), which aims to alert consumers to the difference between genuinely imported beer and those produced under licence in the UK, such as AB’s Budweiser, which is brewed in Mortlake, London. Denis Cox, Budvar UK’s public relations controller, said the award will have no bearing on the trademark dispute but it did add enormous value to the brand in prestige and marketing terms. “The EU logo is a further guarantee of quality for the drinker.”
The award, made in recognition of the fact it is only brewed at source in Ceske Budejovice, means that Budwar now joins other European PGI alcohol products such as Cognac and Champagne. Budweiser Budwar, the third-largest brewery in the Czech Republic, has been embroiled in a long-running battle with Anheuser-Busch over the use of the Budweiser name. Budvar founded the new UK trade group called NoFibs
(National Organisation for Imported Beers), which aims to alert consumers to the difference between genuinely imported beer and those produced under licence in the UK, such as AB’s Budweiser, which is brewed in Mortlake, London. Denis Cox, Budvar UK’s public relations controller, said the award will have no bearing on the trademark dispute but it did add enormous value to the brand in prestige and marketing terms. “The EU logo is a further guarantee of quality for the drinker.”
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