All Butters & spreads articles
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News
Morrisons launches limited-edition retro butter to mark 125-year anniversary
The anniversary product is a nod to how the company started as an egg and butter market stall in Bradford
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News
Saputo ditches cover papers on spreads in move to slash packaging
Cover papers were were superfluous, having traditionally been used to flatten the product for even filling and to provide a surface for promotional messages, Saputo said
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News
Welsh dairy company Evan Rees on verge of closure
The business behind Hollybush Butter said commodity price inflation meant it was ‘impossible to continue’
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Comment and Opinion
Squeezy butter – perfect for home bakers or just plain wrong?
The new Anchor Squeezy product, where Arla has ‘taken our delicious butter and popped it into a bottle’, will hit the mults in July
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News
All Things Butter launches Cinnamon Bun flavoured butter
The brand claims the new Cinnamon Bun Butter marks the creation of a new supermarket category
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Category Report
Butters & spreads trends 2024: The rise of posh butter
With chef-made butters going viral on social media, can the craze for premium penetrate retail? And how is the butter renaissance affecting spreads?
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News
Kerrygold launches new range of butter sticks
The new 100g sticks will initially be launched in two variants: Salted Butter and Garlic & Herb Butter
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News
Anchor launches squeezy butter product
The new butter product is designed to provide a ‘faster, easier route to more buttery bakes, with just a squeeze’
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News
All Things Butter secures seven-figure seed funding
Disruptive dairy startup All Things Butter has closed a £2.2m seed funding round to support a wider rollout of its products and prepare an overseas launch
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News
Kerrygold owner sees 8% profit slump due to market challenges
The dairy company reported a turnover of €3.4bn, which was flat on last year when the company reported a record sales performance
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Analysis and Features
Hot cross bun taste tests and UPF dupes dominate TikTok
Unpack the memes and puns of the week on social media across fmcg
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Comment and Opinion
Kerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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News
Kerrygold explores power of connections in new advertising campaign
The multichannel campaign, ’May your table always be full’, is designed to explore the power of reconnecting with friends and family at mealtimes
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News
All Things Butter secures first in-store supermarket listings
The organic British dairy brand said the new nationwide listings marked a significant milestone for the brand
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News
Flora unveils next iteration of its Skip the Cow campaign
The campaign, created by creative agency Pablo, will go live over the next 12 months with a hero TV advert, large scale OOH and digital plan
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News
Ornua Foods UK appoints new marketing director
Nicola Blackmore-Squires will be responsible for the development of “powerful and distinctive” positionings for Ornua’s brands
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News
All Things Butter partners with farming charity to support rural communities
The British organic dairy brand will be donating 1% of all its revenues to support RABI’s mission of aiding farming families
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News
Manilife extends into almond butter with crunchy and smooth duo
The two spreads are the first SKUs Manilife has launched in Tesco
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News
Upfield launches world’s first plastic-free, recyclable tub for plant butters and spreads
The Flora owner has begun transitioning to paper packaging across its portfolio